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Insights, guides, and updates from SMC Consulting.

MoEngage and SMC Consulting

MoEngage & SMC Consulting: Empowering Brands with Insights-Led Engagement

MoEngage, a leading Insights-led Customer Engagement platform, has announced a strategic partnership with SMC Consulting, a Cyber Security and Customer Engagement consulting firm. This association aims towards leveraging the strengths of both the organisations and making it possible for consumer-oriented brands to address customers’ needs throughout their purchase lifecycle, in a hyper-personalised manner. MoEngage collects valuable…

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MoEngage & SMC Consulting: Powering Brands with Insights-Led Engagement

MoEngage & SMC Consulting: Powering Brands with Insights-Led Engagement

MoEngage, a leading Insights-led Customer Engagement platform, has announced a strategic partnership with SMC Consulting, a Cyber Security and Customer Engagement consulting firm. This association aims towards leveraging the strengths of both the organisations and making it possible for consumer-oriented brands to address customers’ needs throughout their purchase lifecycle, in a hyper-personalised manner. MoEngage collects…

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How to Drive Customer Engagement

How to Drive Customer Engagement

Here are some great statistics, compiled by SMC Consulting, on the state of customer engagement today. The best ways to engage consumers are: Surprise offers or gifts for being a customer (61%) More convenient shopping process (50%) Solving a problem or question (45%) Recommending products based on needs (27%) Keeping customers up to date on the latest news and products (23%) Welcoming customers when they visit (20%) Engaging customers on social media (9%)

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When It Comes to Cybersecurity, the Small and Medium Business Community Needs to Do Better

When It Comes to Cybersecurity, the Small and Medium Business Community Needs to Do Better

One third of small and medium businesses (SMBs) use free, consumer-grade cybersecurity tools, one fifth maintain no endpoint security, and 43 percent have no cybersecurity defence plans, placing their business-critical assets at risk. This is a critical oversight. The economic fallout from COVID-19 is a stark reminder that SMBs make up the vast majority of the nation’s businesses at the local level. Small businesses comprise 99.9 percent of all businesses and employ nearly half of all workers.

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