As of March 2020, everyone was asked to work from home where possible. This current shift in situation presents not only technological but also human factor challenges for information security. Organizations will have to tailor their awareness campaigns and training to target issues specific to working from home, confronting new security-based obstacles that their employees and clients might be facing.
COVID-19, aka Coronavirus, has literally and figuratively changed the meaning of the tech marketing cliché “digital or death”. Consumers are still very wary of exposure to the virus and want to get more things done digitally.
As markets begin to reopen, customers will seek special offers and online options.
“Companies who are adept at engaging their customers with relevant AI-driven messages will have an edge in capturing the business that’s still out there, along with the pent up demand,”