Author: Emmanuel Yazbeck
Messaging transforms financial services customer experience
The finserv industry is undergoing a radical shift driven by mounting regulations, changing business models, and razor-thin margins. And as if these challenges were not enough, the emergence of new-age FinTech companies like Apple Pay and Google Pay have disrupted the way consumers perform transactions, resulting in fickle customer loyalty. A study from Bain & Company reports US customers rank disruptors like PayPal nearly as high as banks for trust with their money. This has forced traditional institutions to rethink the way they do business.
Securing remote work in the new norm
The concept of the agile and remote worker has become more prevalent in recent years, as consumer Wi-Fi becomes more faster, we carry corporate laptops or BYOD-permitted smartphones, and realize we don’t all need access to a printer and fax machine. That’s been good preparation for the current COVID-19 lockdown, where remote working has moved from being something that you may do one day a week to something that is the new norm for many people.
COVID-19 changes cybersecurity roles and duties
A majority of cybersecurity professionals have said that their job functions have changed due to the COVID-19 pandemic, with 90% now working remotely full-time.
According to a survey of 256 cybersecurity professionals by (ISC)2, 81% of respondents, all responsible for securing their organizations’ digital assets, indicated that their job function has changed during the pandemic. The survey, which was conducted this month, also found that 96% of respondents’ organizations have closed their physical work environments and moved to remote work-from-home policies for employees.
Biases in Perceptions of Information Security Threats
As of March 2020, everyone was asked to work from home where possible. This current shift in situation presents not only technological but also human factor challenges for information security. Organizations will have to tailor their awareness campaigns and training to target issues specific to working from home, confronting new security-based obstacles that their employees and clients might be facing.
The New Digital Customer Engagement for the New (Ab)normal
COVID-19, aka Coronavirus, has literally and figuratively changed the meaning of the tech marketing cliché “digital or death”. Consumers are still very wary of exposure to the virus and want to get more things done digitally.
SMC Consulting uses AI for personalized customer engagement
As markets begin to reopen, customers will seek special offers and online options.
“Companies who are adept at engaging their customers with relevant AI-driven messages will have an edge in capturing the business that’s still out there, along with the pent up demand,”



































































