Customer Engagement

Welcome to SMC Consulting's customer engagement resource center, where we share proven strategies and practical insights for building meaningful, lasting relationships with your customers. In today's competitive business landscape, exceptional customer engagement isn't just nice to have—it's essenti…

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May 25, 2020

The New Digital Customer Engagement for the New (Ab)normal

COVID-19, aka Coronavirus, has literally and figuratively changed the meaning of the tech marketing cliché “digital or death”. Consumers are still very wary of exposure to the virus and want to get more things done digitally.

May 20, 2020

SMC Consulting uses AI for personalized customer engagement

As markets begin to reopen, customers will seek special offers and online options. “Companies who are adept at engaging their customers with relevant AI-driven messages will have an edge in capturing the business that’s still out there, along with the pent up demand,”