");mask-image:url("data:image/svg+xml;utf8, ");mask-mode:alpha;-webkit-mask-position:center;mask-position:center;-webkit-mask-repeat:no-repeat;mask-repeat:no-repeat;-webkit-mask-size:contain;mask-size:contain;}}.wp-block-image :where(.has-border-color){border-style:solid;}.wp-block-image :where([style*=border-top-color]){border-top-style:solid;}.wp-block-image :where([style*=border-right-color]){border-right-style:solid;}.wp-block-image :where([style*=border-bottom-color]){border-bottom-style:solid;}.wp-block-image :where([style*=border-left-color]){border-left-style:solid;}.wp-block-image :where([style*=border-width]){border-style:solid;}.wp-block-image :where([style*=border-top-width]){border-top-style:solid;}.wp-block-image :where([style*=border-right-width]){border-right-style:solid;}.wp-block-image :where([style*=border-bottom-width]){border-bottom-style:solid;}.wp-block-image :where([style*=border-left-width]){border-left-style:solid;}.wp-block-image figure{margin:0;}@keyframes turn-on-visibility{0%{opacity:0;}to{opacity:1;}}@keyframes turn-off-visibility{0%{opacity:1;visibility:visible;}99%{opacity:0;visibility:visible;}to{opacity:0;visibility:hidden;}}@keyframes lightbox-zoom-in{0%{transform:translate(calc(( -100vw + var(--wp--lightbox-scrollbar-width) ) / 2 + var(--wp--lightbox-initial-left-position)),calc(-50vh + var(--wp--lightbox-initial-top-position))) scale(var(--wp--lightbox-scale));}to{transform:translate(-50%,-50%) scale(1);}}@keyframes lightbox-zoom-out{0%{transform:translate(-50%,-50%) scale(1);visibility:visible;}99%{visibility:visible;}to{transform:translate(calc(( -100vw + var(--wp--lightbox-scrollbar-width) ) / 2 + var(--wp--lightbox-initial-left-position)),calc(-50vh + var(--wp--lightbox-initial-top-position))) scale(var(--wp--lightbox-scale));visibility:hidden;}}ol.wp-block-latest-comments{box-sizing:border-box;margin-left:0;}.has-dates :where(.wp-block-latest-comments:not([style*=line-height])),.has-excerpts :where(.wp-block-latest-comments:not([style*=line-height])){line-height:1.5;}.wp-block-latest-comments .wp-block-latest-comments{padding-left:0;}.wp-block-latest-comments__comment{list-style:none;margin-bottom:1em;}.has-avatars .wp-block-latest-comments__comment{list-style:none;min-height:2.25em;}.has-avatars .wp-block-latest-comments__comment .wp-block-latest-comments__comment-excerpt,.has-avatars .wp-block-latest-comments__comment .wp-block-latest-comments__comment-meta{margin-left:3.25em;}.wp-block-latest-comments__comment-excerpt p{font-size:.875em;margin:.36em 0 1.4em;}.wp-block-latest-comments__comment-date{display:block;font-size:.75em;}.wp-block-latest-comments .avatar,.wp-block-latest-comments__comment-avatar{border-radius:1.5em;display:block;float:left;height:2.5em;margin-right:.75em;width:2.5em;}.wp-block-latest-comments[class*=-font-size] a,.wp-block-latest-comments[style*=font-size] a{font-size:inherit;}.wp-block-latest-posts{box-sizing:border-box;}.wp-block-latest-posts.alignleft{margin-right:2em;}.wp-block-latest-posts.alignright{margin-left:2em;}.wp-block-latest-posts.wp-block-latest-posts__list{list-style:none;padding-left:0;}.wp-block-latest-posts.wp-block-latest-posts__list li{clear:both;}.wp-block-latest-posts.is-grid{display:flex;flex-wrap:wrap;padding:0;}.wp-block-latest-posts.is-grid li{margin:0 1.25em 1.25em 0;width:100%;}.wp-block-latest-posts__post-author,.wp-block-latest-posts__post-date{display:block;font-size:.8125em;}.wp-block-latest-posts__post-excerpt{margin-bottom:1em;margin-top:.5em;}.wp-block-latest-posts__featured-image a{display:inline-block;}.wp-block-latest-posts__featured-image img{height:auto;max-width:100%;width:auto;}.wp-block-latest-posts__featured-image.alignleft{float:left;margin-right:1em;}.wp-block-latest-posts__featured-image.alignright{float:right;margin-left:1em;}.wp-block-latest-posts__featured-image.aligncenter{margin-bottom:1em;text-align:center;}ol{box-sizing:border-box;}ol.has-background,ul.has-background{padding:1.25em 2.375em;}.wp-block-media-text{box-sizing:border-box;direction:ltr;display:grid;grid-template-columns:50% 1fr;grid-template-rows:auto;}.wp-block-media-text.has-media-on-the-right{grid-template-columns:1fr 50%;}.wp-block-media-text.is-vertically-aligned-top .wp-block-media-text__content,.wp-block-media-text.is-vertically-aligned-top .wp-block-media-text__media{align-self:start;}.wp-block-media-text .wp-block-media-text__content,.wp-block-media-text .wp-block-media-text__media,.wp-block-media-text.is-vertically-aligned-center .wp-block-media-text__content,.wp-block-media-text.is-vertically-aligned-center .wp-block-media-text__media{align-self:center;}.wp-block-media-text.is-vertically-aligned-bottom .wp-block-media-text__content,.wp-block-media-text.is-vertically-aligned-bottom .wp-block-media-text__media{align-self:end;}.wp-block-media-text .wp-block-media-text__media{grid-column:1;grid-row:1;margin:0;}.wp-block-media-text .wp-block-media-text__content{direction:ltr;grid-column:2;grid-row:1;padding:0 8%;word-break:break-word;}.wp-block-media-text.has-media-on-the-right .wp-block-media-text__media{grid-column:2;grid-row:1;}.wp-block-media-text.has-media-on-the-right .wp-block-media-text__content{grid-column:1;grid-row:1;}.wp-block-media-text__media img,.wp-block-media-text__media video{height:auto;max-width:unset;vertical-align:middle;width:100%;}.wp-block-media-text.is-image-fill .wp-block-media-text__media{background-size:cover;height:100%;min-height:250px;}.wp-block-media-text.is-image-fill .wp-block-media-text__media>a{display:block;height:100%;}.wp-block-media-text.is-image-fill .wp-block-media-text__media img{height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;clip:rect(0,0,0,0);border:0;}.wp-block-navigation{position:relative;--navigation-layout-justification-setting:flex-start;--navigation-layout-direction:row;--navigation-layout-wrap:wrap;--navigation-layout-justify:flex-start;--navigation-layout-align:center;}.wp-block-navigation ul{margin-bottom:0;margin-left:0;margin-top:0;padding-left:0;}.wp-block-navigation ul,.wp-block-navigation ul li{list-style:none;padding:0;}.wp-block-navigation .wp-block-navigation-item{align-items:center;display:flex;position:relative;}.wp-block-navigation .wp-block-navigation-item .wp-block-navigation__submenu-container:empty{display:none;}.wp-block-navigation .wp-block-navigation-item__content{display:block;}.wp-block-navigation .wp-block-navigation-item__content.wp-block-navigation-item__content{color:inherit;}.wp-block-navigation.has-text-decoration-underline .wp-block-navigation-item__content,.wp-block-navigation.has-text-decoration-underline .wp-block-navigation-item__content:active,.wp-block-navigation.has-text-decoration-underline .wp-block-navigation-item__content:focus{text-decoration:underline;}.wp-block-navigation.has-text-decoration-line-through .wp-block-navigation-item__content,.wp-block-navigation.has-text-decoration-line-through .wp-block-navigation-item__content:active,.wp-block-navigation.has-text-decoration-line-through .wp-block-navigation-item__content:focus{text-decoration:line-through;}.wp-block-navigation:where(:not([class*=has-text-decoration])) a{text-decoration:none;}.wp-block-navigation:where(:not([class*=has-text-decoration])) a:active,.wp-block-navigation:where(:not([class*=has-text-decoration])) a:focus{text-decoration:none;}.wp-block-navigation .wp-block-navigation__submenu-icon{align-self:center;background-color:inherit;border:none;color:currentColor;display:inline-block;font-size:inherit;height:.6em;line-height:0;margin-left:.25em;padding:0;width:.6em;}.wp-block-navigation .wp-block-navigation__submenu-icon svg{display:inline-block;stroke:currentColor;height:inherit;margin-top:.075em;width:inherit;}.wp-block-navigation.is-vertical{--navigation-layout-direction:column;--navigation-layout-justify:initial;--navigation-layout-align:flex-start;}.wp-block-navigation .has-child .wp-block-navigation__submenu-container{align-items:normal;background-color:inherit;color:inherit;display:flex;flex-direction:column;height:0;left:-1px;opacity:0;overflow:hidden;position:absolute;top:100%;transition:opacity .1s linear;visibility:hidden;width:0;z-index:2;}.wp-block-navigation .has-child .wp-block-navigation__submenu-container>.wp-block-navigation-item>.wp-block-navigation-item__content{display:flex;flex-grow:1;}.wp-block-navigation .has-child .wp-block-navigation__submenu-container>.wp-block-navigation-item>.wp-block-navigation-item__content .wp-block-navigation__submenu-icon{margin-left:auto;margin-right:0;}.wp-block-navigation .has-child .wp-block-navigation__submenu-container .wp-block-navigation-item__content{margin:0;}@media (min-width:782px){.wp-block-navigation .has-child .wp-block-navigation__submenu-container .wp-block-navigation__submenu-container{left:100%;top:-1px;}.wp-block-navigation .has-child .wp-block-navigation__submenu-container .wp-block-navigation__submenu-container:before{background:rgba(0,0,0,0);content:"";display:block;height:100%;position:absolute;right:100%;width:.5em;}.wp-block-navigation .has-child .wp-block-navigation__submenu-container .wp-block-navigation__submenu-icon{margin-right:.25em;}.wp-block-navigation .has-child .wp-block-navigation__submenu-container .wp-block-navigation__submenu-icon svg{transform:rotate(-90deg);}}.wp-block-navigation .has-child .wp-block-navigation-submenu__toggle[aria-expanded=true]~.wp-block-navigation__submenu-container,.wp-block-navigation .has-child:not(.open-on-click):hover>.wp-block-navigation__submenu-container,.wp-block-navigation .has-child:not(.open-on-click):not(.open-on-hover-click):focus-within>.wp-block-navigation__submenu-container{height:auto;min-width:200px;opacity:1;overflow:visible;visibility:visible;width:auto;}.wp-block-navigation.has-background .has-child .wp-block-navigation__submenu-container{left:0;top:100%;}@media (min-width:782px){.wp-block-navigation.has-background .has-child .wp-block-navigation__submenu-container .wp-block-navigation__submenu-container{left:100%;top:0;}}.wp-block-navigation-submenu{display:flex;position:relative;}.wp-block-navigation-submenu .wp-block-navigation__submenu-icon svg{stroke:currentColor;}button.wp-block-navigation-item__content{background-color:initial;border:none;color:currentColor;font-family:inherit;font-size:inherit;font-style:inherit;font-weight:inherit;line-height:inherit;text-align:left;text-transform:inherit;}.wp-block-navigation-submenu__toggle{cursor:pointer;}.wp-block-navigation .wp-block-page-list,.wp-block-navigation__container,.wp-block-navigation__responsive-close,.wp-block-navigation__responsive-container,.wp-block-navigation__responsive-container-content,.wp-block-navigation__responsive-dialog{gap:inherit;}.wp-block-navigation:not(.has-background) .wp-block-navigation__submenu-container{background-color:#fff;border:1px solid rgba(0,0,0,.15);}.wp-block-navigation.has-background .wp-block-navigation__submenu-container{background-color:inherit;}.wp-block-navigation:not(.has-text-color) .wp-block-navigation__submenu-container{color:#000;}.wp-block-navigation__container{align-items:var(--navigation-layout-align,initial);display:flex;flex-direction:var(--navigation-layout-direction,initial);flex-wrap:var(--navigation-layout-wrap,wrap);justify-content:var(--navigation-layout-justify,initial);list-style:none;margin:0;padding-left:0;}.wp-block-navigation__container .is-responsive{display:none;}.wp-block-navigation__container:only-child,.wp-block-page-list:only-child{flex-grow:1;}@keyframes overlay-menu__fade-in-animation{0%{opacity:0;transform:translateY(.5em);}to{opacity:1;transform:translateY(0);}}.wp-block-navigation__responsive-container{bottom:0;display:none;left:0;position:fixed;right:0;top:0;}.wp-block-navigation__responsive-container :where(.wp-block-navigation-item a){color:inherit;}.wp-block-navigation__responsive-container .wp-block-navigation__responsive-container-content{align-items:var(--navigation-layout-align,initial);display:flex;flex-direction:var(--navigation-layout-direction,initial);flex-wrap:var(--navigation-layout-wrap,wrap);justify-content:var(--navigation-layout-justify,initial);}.wp-block-navigation__responsive-container:not(.is-menu-open.is-menu-open){background-color:inherit !important;color:inherit !important;}.wp-block-navigation__responsive-container.is-menu-open{animation:overlay-menu__fade-in-animation .1s ease-out;animation-fill-mode:forwards;background-color:inherit;display:flex;flex-direction:column;overflow:auto;padding:clamp(1rem,var(--wp--style--root--padding-top),20rem) clamp(1rem,var(--wp--style--root--padding-right),20rem) clamp(1rem,var(--wp--style--root--padding-bottom),20rem) clamp(1rem,var(--wp--style--root--padding-left),20em);z-index:100000;}@media (prefers-reduced-motion:reduce){.wp-block-navigation__responsive-container.is-menu-open{animation-delay:0s;animation-duration:1ms;}}.wp-block-navigation__responsive-container.is-menu-open .wp-block-navigation__responsive-container-content{align-items:var(--navigation-layout-justification-setting,inherit);display:flex;flex-direction:column;flex-wrap:nowrap;overflow:visible;padding-top:calc(2rem + 24px);}.wp-block-navigation__responsive-container.is-menu-open .wp-block-navigation__responsive-container-content,.wp-block-navigation__responsive-container.is-menu-open .wp-block-navigation__responsive-container-content .wp-block-navigation__container,.wp-block-navigation__responsive-container.is-menu-open .wp-block-navigation__responsive-container-content .wp-block-page-list{justify-content:flex-start;}.wp-block-navigation__responsive-container.is-menu-open .wp-block-navigation__responsive-container-content .wp-block-navigation__submenu-icon{display:none;}.wp-block-navigation__responsive-container.is-menu-open .wp-block-navigation__responsive-container-content .has-child .wp-block-navigation__submenu-container{border:none;height:auto;min-width:200px;opacity:1;overflow:initial;padding-left:2rem;padding-right:2rem;position:static;visibility:visible;width:auto;}.wp-block-navigation__responsive-container.is-menu-open .wp-block-navigation__responsive-container-content .wp-block-navigation__container,.wp-block-navigation__responsive-container.is-menu-open .wp-block-navigation__responsive-container-content .wp-block-navigation__submenu-container{gap:inherit;}.wp-block-navigation__responsive-container.is-menu-open .wp-block-navigation__responsive-container-content .wp-block-navigation__submenu-container{padding-top:var(--wp--style--block-gap,2em);}.wp-block-navigation__responsive-container.is-menu-open .wp-block-navigation__responsive-container-content .wp-block-navigation-item__content{padding:0;}.wp-block-navigation__responsive-container.is-menu-open .wp-block-navigation__responsive-container-content .wp-block-navigation-item,.wp-block-navigation__responsive-container.is-menu-open .wp-block-navigation__responsive-container-content .wp-block-navigation__container,.wp-block-navigation__responsive-container.is-menu-open .wp-block-navigation__responsive-container-content .wp-block-page-list{align-items:var(--navigation-layout-justification-setting,initial);display:flex;flex-direction:column;}.wp-block-navigation__responsive-container.is-menu-open .wp-block-navigation-item,.wp-block-navigation__responsive-container.is-menu-open .wp-block-navigation-item .wp-block-navigation__submenu-container,.wp-block-navigation__responsive-container.is-menu-open .wp-block-navigation__container,.wp-block-navigation__responsive-container.is-menu-open .wp-block-page-list{background:rgba(0,0,0,0) !important;color:inherit !important;}.wp-block-navigation__responsive-container.is-menu-open .wp-block-navigation__submenu-container.wp-block-navigation__submenu-container.wp-block-navigation__submenu-container.wp-block-navigation__submenu-container{left:auto;right:auto;}@media (min-width:600px){.wp-block-navigation__responsive-container:not(.hidden-by-default):not(.is-menu-open){background-color:inherit;display:block;position:relative;width:100%;z-index:auto;}.wp-block-navigation__responsive-container:not(.hidden-by-default):not(.is-menu-open) .wp-block-navigation__responsive-container-close{display:none;}.wp-block-navigation__responsive-container.is-menu-open .wp-block-navigation__submenu-container.wp-block-navigation__submenu-container.wp-block-navigation__submenu-container.wp-block-navigation__submenu-container{left:0;}}.wp-block-navigation:not(.has-background) .wp-block-navigation__responsive-container.is-menu-open{background-color:#fff;}.wp-block-navigation:not(.has-text-color) .wp-block-navigation__responsive-container.is-menu-open{color:#000;}.wp-block-navigation__toggle_button_label{font-size:1rem;font-weight:700;}.wp-block-navigation__responsive-container-close,.wp-block-navigation__responsive-container-open{background:rgba(0,0,0,0);border:none;color:currentColor;cursor:pointer;margin:0;padding:0;text-transform:inherit;vertical-align:middle;}.wp-block-navigation__responsive-container-close svg,.wp-block-navigation__responsive-container-open svg{fill:currentColor;display:block;height:24px;pointer-events:none;width:24px;}.wp-block-navigation__responsive-container-open{display:flex;}.wp-block-navigation__responsive-container-open.wp-block-navigation__responsive-container-open.wp-block-navigation__responsive-container-open{font-family:inherit;font-size:inherit;font-weight:inherit;}@media (min-width:600px){.wp-block-navigation__responsive-container-open:not(.always-shown){display:none;}}.wp-block-navigation__responsive-container-close{position:absolute;right:0;top:0;z-index:2;}.wp-block-navigation__responsive-container-close.wp-block-navigation__responsive-container-close.wp-block-navigation__responsive-container-close{font-family:inherit;font-size:inherit;font-weight:inherit;}.wp-block-navigation__responsive-close{width:100%;}.has-modal-open .wp-block-navigation__responsive-close{margin-left:auto;margin-right:auto;max-width:var(--wp--style--global--wide-size,100%);}.wp-block-navigation__responsive-close:focus{outline:none;}.is-menu-open .wp-block-navigation__responsive-close,.is-menu-open .wp-block-navigation__responsive-container-content,.is-menu-open .wp-block-navigation__responsive-dialog{box-sizing:border-box;}.wp-block-navigation__responsive-dialog{position:relative;}.has-modal-open .admin-bar .is-menu-open .wp-block-navigation__responsive-dialog{margin-top:46px;}@media (min-width:782px){.has-modal-open .admin-bar .is-menu-open .wp-block-navigation__responsive-dialog{margin-top:32px;}}html.has-modal-open{overflow:hidden;}.wp-block-navigation .wp-block-navigation-item__label{overflow-wrap:break-word;}.wp-block-navigation .wp-block-navigation-item__description{display:none;}.wp-block-navigation .wp-block-page-list{align-items:var(--navigation-layout-align,initial);background-color:inherit;display:flex;flex-direction:var(--navigation-layout-direction,initial);flex-wrap:var(--navigation-layout-wrap,wrap);justify-content:var(--navigation-layout-justify,initial);}.wp-block-navigation .wp-block-navigation-item{background-color:inherit;}.is-small-text{font-size:.875em;}.is-regular-text{font-size:1em;}.is-large-text{font-size:2.25em;}.is-larger-text{font-size:3em;}.has-drop-cap:not(:focus):first-letter{float:left;font-size:8.4em;font-style:normal;font-weight:100;line-height:.68;margin:.05em .1em 0 0;text-transform:uppercase;}body.rtl .has-drop-cap:not(:focus):first-letter{float:none;margin-left:.1em;}p.has-drop-cap.has-background{overflow:hidden;}p.has-background{padding:1.25em 2.375em;}:where(p.has-text-color:not(.has-link-color)) a{color:inherit;}.wp-block-post-author{display:flex;flex-wrap:wrap;}.wp-block-post-author__byline{font-size:.5em;margin-bottom:0;margin-top:0;width:100%;}.wp-block-post-author__avatar{margin-right:1em;}.wp-block-post-author__bio{font-size:.7em;margin-bottom:.7em;}.wp-block-post-author__content{flex-basis:0;flex-grow:1;}.wp-block-post-author__name{margin:0;}.wp-block-post-comments-form{box-sizing:border-box;}.wp-block-post-comments-form[style*=font-weight] :where(.comment-reply-title){font-weight:inherit;}.wp-block-post-comments-form[style*=font-family] :where(.comment-reply-title){font-family:inherit;}.wp-block-post-comments-form[class*=-font-size] :where(.comment-reply-title),.wp-block-post-comments-form[style*=font-size] :where(.comment-reply-title){font-size:inherit;}.wp-block-post-comments-form[style*=line-height] :where(.comment-reply-title){line-height:inherit;}.wp-block-post-comments-form[style*=font-style] :where(.comment-reply-title){font-style:inherit;}.wp-block-post-comments-form[style*=letter-spacing] :where(.comment-reply-title){letter-spacing:inherit;}.wp-block-post-comments-form input[type=submit]{box-shadow:none;cursor:pointer;display:inline-block;overflow-wrap:break-word;text-align:center;}.wp-block-post-comments-form input:not([type=submit]),.wp-block-post-comments-form textarea{border:1px solid #949494;font-family:inherit;font-size:1em;}.wp-block-post-comments-form input:not([type=submit]):not([type=checkbox]),.wp-block-post-comments-form textarea{padding:calc(.667em + 2px);}.wp-block-post-comments-form .comment-form-cookies-consent{display:flex;gap:.25em;}.wp-block-post-comments-form .comment-form-cookies-consent #wp-comment-cookies-consent{margin-top:.35em;}.wp-block-post-date{box-sizing:border-box;}.wp-block-post-excerpt__excerpt{margin-bottom:0;margin-top:0;}.wp-block-post-excerpt__more-text{margin-bottom:0;margin-top:var(--wp--style--block-gap);}.wp-block-post-excerpt__more-link{display:inline-block;}.wp-block-post-featured-image{margin-left:0;margin-right:0;}.wp-block-post-featured-image a{display:block;height:100%;}.wp-block-post-featured-image img{box-sizing:border-box;height:auto;max-width:100%;vertical-align:bottom;width:100%;}.wp-block-post-featured-image.alignfull img,.wp-block-post-featured-image.alignwide img{width:100%;}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim{background-color:#000;inset:0;position:absolute;}.wp-block-post-featured-image{position:relative;}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-gradient{background-color:initial;}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-0{opacity:0;}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-10{opacity:.1;}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-20{opacity:.2;}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-30{opacity:.3;}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-40{opacity:.4;}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-50{opacity:.5;}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-60{opacity:.6;}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-70{opacity:.7;}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-80{opacity:.8;}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-90{opacity:.9;}.wp-block-post-featured-image .wp-block-post-featured-image__overlay.has-background-dim-100{opacity:1;}.wp-block-post-featured-image:where(.alignleft,.alignright){width:100%;}.wp-block-post-navigation-link .wp-block-post-navigation-link__arrow-previous{display:inline-block;margin-right:1ch;}.wp-block-post-navigation-link .wp-block-post-navigation-link__arrow-previous:not(.is-arrow-chevron){transform:scaleX(1);}.wp-block-post-navigation-link .wp-block-post-navigation-link__arrow-next{display:inline-block;margin-left:1ch;}.wp-block-post-navigation-link .wp-block-post-navigation-link__arrow-next:not(.is-arrow-chevron){transform:scaleX(1);}.wp-block-post-terms{box-sizing:border-box;}.wp-block-post-terms .wp-block-post-terms__separator{white-space:pre-wrap;}.wp-block-post-time-to-read,.wp-block-post-title{box-sizing:border-box;}.wp-block-post-title{word-break:break-word;}.wp-block-post-title a{display:inline-block;}.wp-block-preformatted{box-sizing:border-box;white-space:pre-wrap;}.wp-block-pullquote{box-sizing:border-box;overflow-wrap:break-word;padding:4em 0;text-align:center;}.wp-block-pullquote cite,.wp-block-pullquote p{color:inherit;}.wp-block-pullquote p{margin-top:0;}.wp-block-pullquote p:last-child{margin-bottom:0;}.wp-block-pullquote.alignleft,.wp-block-pullquote.alignright{max-width:420px;}.wp-block-pullquote cite,.wp-block-pullquote footer{position:relative;}.wp-block-pullquote .has-text-color a{color:inherit;}.wp-block-pullquote.is-style-solid-color{border:none;}.wp-block-pullquote cite{color:inherit;}.wp-block-post-template{list-style:none;margin-bottom:0;margin-top:0;max-width:100%;padding:0;}.wp-block-post-template.wp-block-post-template{background:none;}.wp-block-post-template.is-flex-container{display:flex;flex-direction:row;flex-wrap:wrap;gap:1.25em;}.wp-block-post-template.is-flex-container>li{margin:0;width:100%;}.wp-block-post-template-is-layout-constrained>li>.alignright,.wp-block-post-template-is-layout-flow>li>.alignright{float:right;margin-inline-end:0;margin-inline-start:2em;}.wp-block-post-template-is-layout-constrained>li>.alignleft,.wp-block-post-template-is-layout-flow>li>.alignleft{float:left;margin-inline-end:2em;margin-inline-start:0;}.wp-block-post-template-is-layout-constrained>li>.aligncenter,.wp-block-post-template-is-layout-flow>li>.aligncenter{margin-inline-end:auto;margin-inline-start:auto;}.wp-block-query-pagination>.wp-block-query-pagination-next,.wp-block-query-pagination>.wp-block-query-pagination-numbers,.wp-block-query-pagination>.wp-block-query-pagination-previous{margin-bottom:.5em;margin-right:.5em;}.wp-block-query-pagination>.wp-block-query-pagination-next:last-child,.wp-block-query-pagination>.wp-block-query-pagination-numbers:last-child,.wp-block-query-pagination>.wp-block-query-pagination-previous:last-child{margin-right:0;}.wp-block-query-pagination.is-content-justification-space-between>.wp-block-query-pagination-next:last-of-type{margin-inline-start:auto;}.wp-block-query-pagination.is-content-justification-space-between>.wp-block-query-pagination-previous:first-child{margin-inline-end:auto;}.wp-block-query-pagination .wp-block-query-pagination-previous-arrow{display:inline-block;margin-right:1ch;}.wp-block-query-pagination .wp-block-query-pagination-previous-arrow:not(.is-arrow-chevron){transform:scaleX(1);}.wp-block-query-pagination .wp-block-query-pagination-next-arrow{display:inline-block;margin-left:1ch;}.wp-block-query-pagination .wp-block-query-pagination-next-arrow:not(.is-arrow-chevron){transform:scaleX(1);}.wp-block-query-pagination.aligncenter{justify-content:center;}.wp-block-query-title,.wp-block-quote{box-sizing:border-box;}.wp-block-quote{overflow-wrap:break-word;}.wp-block-quote.is-large:where(:not(.is-style-plain)),.wp-block-quote.is-style-large:where(:not(.is-style-plain)){margin-bottom:1em;padding:0 1em;}.wp-block-quote.is-large:where(:not(.is-style-plain)) p,.wp-block-quote.is-style-large:where(:not(.is-style-plain)) p{font-size:1.5em;font-style:italic;line-height:1.6;}.wp-block-quote.is-large:where(:not(.is-style-plain)) cite,.wp-block-quote.is-large:where(:not(.is-style-plain)) footer,.wp-block-quote.is-style-large:where(:not(.is-style-plain)) cite,.wp-block-quote.is-style-large:where(:not(.is-style-plain)) footer{font-size:1.125em;text-align:right;}.wp-block-quote>cite{display:block;}.wp-block-read-more{display:block;width:-moz-fit-content;width:fit-content;}.wp-block-read-more:where(:not([style*=text-decoration])){text-decoration:none;}.wp-block-read-more:where(:not([style*=text-decoration])):active,.wp-block-read-more:where(:not([style*=text-decoration])):focus{text-decoration:none;}ul.wp-block-rss{list-style:none;padding:0;}ul.wp-block-rss.wp-block-rss{box-sizing:border-box;}ul.wp-block-rss.alignleft{margin-right:2em;}ul.wp-block-rss.alignright{margin-left:2em;}ul.wp-block-rss.is-grid{display:flex;flex-wrap:wrap;list-style:none;padding:0;}ul.wp-block-rss.is-grid li{margin:0 1em 1em 0;width:100%;}.wp-block-rss__item-author,.wp-block-rss__item-publish-date{display:block;font-size:.8125em;}.wp-block-search__button{margin-left:10px;word-break:normal;}.wp-block-search__button.has-icon{line-height:0;}.wp-block-search__button svg{height:1.25em;min-height:24px;min-width:24px;width:1.25em;fill:currentColor;vertical-align:text-bottom;}.wp-block-search__inside-wrapper{display:flex;flex:auto;flex-wrap:nowrap;max-width:100%;}.wp-block-search__label{width:100%;}.wp-block-search__input{-webkit-appearance:initial;appearance:none;border:1px solid #949494;flex-grow:1;margin-left:0;margin-right:0;min-width:3rem;padding:8px;text-decoration:unset !important;}.wp-block-search.wp-block-search__button-only .wp-block-search__button{flex-shrink:0;margin-left:0;max-width:100%;}.wp-block-search.wp-block-search__button-only .wp-block-search__button[aria-expanded=true]{max-width:calc(100% - 100px);}.wp-block-search.wp-block-search__button-only .wp-block-search__inside-wrapper{min-width:0 !important;transition-property:width;}.wp-block-search.wp-block-search__button-only .wp-block-search__input{flex-basis:100%;transition-duration:.3s;}.wp-block-search.wp-block-search__button-only.wp-block-search__searchfield-hidden,.wp-block-search.wp-block-search__button-only.wp-block-search__searchfield-hidden .wp-block-search__inside-wrapper{overflow:hidden;}.wp-block-search.wp-block-search__button-only.wp-block-search__searchfield-hidden .wp-block-search__input{border-left-width:0 !important;border-right-width:0 !important;flex-basis:0;flex-grow:0;margin:0;min-width:0 !important;padding-left:0 !important;padding-right:0 !important;width:0 !important;}:where(.wp-block-search__button-inside .wp-block-search__inside-wrapper) .wp-block-search__input{border:none;border-radius:0;padding:0 4px;}:where(.wp-block-search__button-inside .wp-block-search__inside-wrapper) .wp-block-search__input:focus{outline:none;}.wp-block-search.aligncenter .wp-block-search__inside-wrapper{margin:auto;}.wp-block-separator{border:none;border-top:2px solid;}.wp-block-separator.is-style-dots{background:none !important;border:none;height:auto;line-height:1;text-align:center;}.wp-block-separator.is-style-dots:before{color:currentColor;content:"···";font-family:serif;font-size:1.5em;letter-spacing:2em;padding-left:2em;}.wp-block-site-logo{box-sizing:border-box;line-height:0;}.wp-block-site-logo a{display:inline-block;line-height:0;}.wp-block-site-logo.is-default-size img{height:auto;width:120px;}.wp-block-site-logo img{height:auto;max-width:100%;}.wp-block-site-logo a,.wp-block-site-logo img{border-radius:inherit;}.wp-block-site-logo.aligncenter{margin-left:auto;margin-right:auto;text-align:center;}.wp-block-site-logo.is-style-rounded{border-radius:9999px;}.wp-block-site-title a{color:inherit;}.wp-block-social-links{background:none;box-sizing:border-box;margin-left:0;padding-left:0;padding-right:0;text-indent:0;}.wp-block-social-links .wp-social-link a,.wp-block-social-links .wp-social-link a:hover{border-bottom:0;box-shadow:none;text-decoration:none;}.wp-block-social-links .wp-social-link a{padding:.25em;}.wp-block-social-links .wp-social-link svg{height:1em;width:1em;}.wp-block-social-links .wp-social-link span:not(.screen-reader-text){font-size:.65em;margin-left:.5em;margin-right:.5em;}.wp-block-social-links.has-small-icon-size{font-size:16px;}.wp-block-social-links,.wp-block-social-links.has-normal-icon-size{font-size:24px;}.wp-block-social-links.has-large-icon-size{font-size:36px;}.wp-block-social-links.has-huge-icon-size{font-size:48px;}.wp-block-social-links.aligncenter{display:flex;justify-content:center;}.wp-block-social-links.alignright{justify-content:flex-end;}.wp-block-social-link{border-radius:9999px;display:block;height:auto;transition:transform .1s ease;}@media (prefers-reduced-motion:reduce){.wp-block-social-link{transition-delay:0s;transition-duration:0s;}}.wp-block-social-link a{align-items:center;display:flex;line-height:0;transition:transform .1s ease;}.wp-block-social-link:hover{transform:scale(1.1);}.wp-block-social-links .wp-block-social-link.wp-social-link{display:inline-block;margin:0;padding:0;}.wp-block-social-links .wp-block-social-link.wp-social-link .wp-block-social-link-anchor,.wp-block-social-links .wp-block-social-link.wp-social-link .wp-block-social-link-anchor svg,.wp-block-social-links .wp-block-social-link.wp-social-link .wp-block-social-link-anchor:active,.wp-block-social-links .wp-block-social-link.wp-social-link .wp-block-social-link-anchor:hover,.wp-block-social-links .wp-block-social-link.wp-social-link .wp-block-social-link-anchor:visited{color:currentColor;fill:currentColor;}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link{background-color:#f0f0f0;color:#444;}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-amazon{background-color:#f90;color:#fff;}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-bandcamp{background-color:#1ea0c3;color:#fff;}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-behance{background-color:#0757fe;color:#fff;}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-codepen{background-color:#1e1f26;color:#fff;}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-deviantart{background-color:#02e49b;color:#fff;}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-dribbble{background-color:#e94c89;color:#fff;}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-dropbox{background-color:#4280ff;color:#fff;}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-etsy{background-color:#f45800;color:#fff;}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-facebook{background-color:#1778f2;color:#fff;}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-fivehundredpx{background-color:#000;color:#fff;}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-flickr{background-color:#0461dd;color:#fff;}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-foursquare{background-color:#e65678;color:#fff;}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-github{background-color:#24292d;color:#fff;}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-goodreads{background-color:#eceadd;color:#382110;}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-google{background-color:#ea4434;color:#fff;}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-gravatar{background-color:#1d4fc4;color:#fff;}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-instagram{background-color:#f00075;color:#fff;}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-lastfm{background-color:#e21b24;color:#fff;}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-linkedin{background-color:#0d66c2;color:#fff;}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-mastodon{background-color:#3288d4;color:#fff;}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-medium{background-color:#02ab6c;color:#fff;}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-meetup{background-color:#f6405f;color:#fff;}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-patreon{background-color:#000;color:#fff;}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-pinterest{background-color:#e60122;color:#fff;}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-pocket{background-color:#ef4155;color:#fff;}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-reddit{background-color:#ff4500;color:#fff;}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-skype{background-color:#0478d7;color:#fff;}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-snapchat{background-color:#fefc00;color:#fff;stroke:#000;}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-soundcloud{background-color:#ff5600;color:#fff;}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-spotify{background-color:#1bd760;color:#fff;}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-telegram{background-color:#2aabee;color:#fff;}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-threads,.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-tiktok{background-color:#000;color:#fff;}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-tumblr{background-color:#011835;color:#fff;}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-twitch{background-color:#6440a4;color:#fff;}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-twitter{background-color:#1da1f2;color:#fff;}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-vimeo{background-color:#1eb7ea;color:#fff;}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-vk{background-color:#4680c2;color:#fff;}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-wordpress{background-color:#3499cd;color:#fff;}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-whatsapp{background-color:#25d366;color:#fff;}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-x{background-color:#000;color:#fff;}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-yelp{background-color:#d32422;color:#fff;}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-youtube{background-color:red;color:#fff;}.wp-block-social-links.is-style-logos-only .wp-social-link{background:none;}.wp-block-social-links.is-style-logos-only .wp-social-link a{padding:0;}.wp-block-social-links.is-style-logos-only .wp-social-link svg{height:1.25em;width:1.25em;}.wp-block-social-links.is-style-logos-only .wp-social-link-amazon{color:#f90;}.wp-block-social-links.is-style-logos-only .wp-social-link-bandcamp{color:#1ea0c3;}.wp-block-social-links.is-style-logos-only .wp-social-link-behance{color:#0757fe;}.wp-block-social-links.is-style-logos-only .wp-social-link-codepen{color:#1e1f26;}.wp-block-social-links.is-style-logos-only .wp-social-link-deviantart{color:#02e49b;}.wp-block-social-links.is-style-logos-only .wp-social-link-dribbble{color:#e94c89;}.wp-block-social-links.is-style-logos-only .wp-social-link-dropbox{color:#4280ff;}.wp-block-social-links.is-style-logos-only .wp-social-link-etsy{color:#f45800;}.wp-block-social-links.is-style-logos-only .wp-social-link-facebook{color:#1778f2;}.wp-block-social-links.is-style-logos-only .wp-social-link-fivehundredpx{color:#000;}.wp-block-social-links.is-style-logos-only .wp-social-link-flickr{color:#0461dd;}.wp-block-social-links.is-style-logos-only .wp-social-link-foursquare{color:#e65678;}.wp-block-social-links.is-style-logos-only .wp-social-link-github{color:#24292d;}.wp-block-social-links.is-style-logos-only .wp-social-link-goodreads{color:#382110;}.wp-block-social-links.is-style-logos-only .wp-social-link-google{color:#ea4434;}.wp-block-social-links.is-style-logos-only .wp-social-link-gravatar{color:#1d4fc4;}.wp-block-social-links.is-style-logos-only .wp-social-link-instagram{color:#f00075;}.wp-block-social-links.is-style-logos-only .wp-social-link-lastfm{color:#e21b24;}.wp-block-social-links.is-style-logos-only .wp-social-link-linkedin{color:#0d66c2;}.wp-block-social-links.is-style-logos-only .wp-social-link-mastodon{color:#3288d4;}.wp-block-social-links.is-style-logos-only .wp-social-link-medium{color:#02ab6c;}.wp-block-social-links.is-style-logos-only .wp-social-link-meetup{color:#f6405f;}.wp-block-social-links.is-style-logos-only .wp-social-link-patreon{color:#000;}.wp-block-social-links.is-style-logos-only .wp-social-link-pinterest{color:#e60122;}.wp-block-social-links.is-style-logos-only .wp-social-link-pocket{color:#ef4155;}.wp-block-social-links.is-style-logos-only .wp-social-link-reddit{color:#ff4500;}.wp-block-social-links.is-style-logos-only .wp-social-link-skype{color:#0478d7;}.wp-block-social-links.is-style-logos-only .wp-social-link-snapchat{color:#fff;stroke:#000;}.wp-block-social-links.is-style-logos-only .wp-social-link-soundcloud{color:#ff5600;}.wp-block-social-links.is-style-logos-only .wp-social-link-spotify{color:#1bd760;}.wp-block-social-links.is-style-logos-only .wp-social-link-telegram{color:#2aabee;}.wp-block-social-links.is-style-logos-only .wp-social-link-threads,.wp-block-social-links.is-style-logos-only .wp-social-link-tiktok{color:#000;}.wp-block-social-links.is-style-logos-only .wp-social-link-tumblr{color:#011835;}.wp-block-social-links.is-style-logos-only .wp-social-link-twitch{color:#6440a4;}.wp-block-social-links.is-style-logos-only .wp-social-link-twitter{color:#1da1f2;}.wp-block-social-links.is-style-logos-only .wp-social-link-vimeo{color:#1eb7ea;}.wp-block-social-links.is-style-logos-only .wp-social-link-vk{color:#4680c2;}.wp-block-social-links.is-style-logos-only .wp-social-link-whatsapp{color:#25d366;}.wp-block-social-links.is-style-logos-only .wp-social-link-wordpress{color:#3499cd;}.wp-block-social-links.is-style-logos-only .wp-social-link-x{color:#000;}.wp-block-social-links.is-style-logos-only .wp-social-link-yelp{color:#d32422;}.wp-block-social-links.is-style-logos-only .wp-social-link-youtube{color:red;}.wp-block-social-links.is-style-pill-shape .wp-social-link{width:auto;}.wp-block-social-links.is-style-pill-shape .wp-social-link a{padding-left:.66667em;padding-right:.66667em;}.wp-block-social-links:not(.has-icon-color):not(.has-icon-background-color) .wp-social-link-snapchat .wp-block-social-link-label{color:#000;}.wp-block-spacer{clear:both;}.wp-block-tag-cloud{box-sizing:border-box;}.wp-block-tag-cloud.aligncenter{justify-content:center;text-align:center;}.wp-block-tag-cloud.alignfull{padding-left:1em;padding-right:1em;}.wp-block-tag-cloud a{display:inline-block;margin-right:5px;}.wp-block-tag-cloud span{display:inline-block;margin-left:5px;text-decoration:none;}.wp-block-tag-cloud.is-style-outline{display:flex;flex-wrap:wrap;gap:1ch;}.wp-block-tag-cloud.is-style-outline a{border:1px solid;font-size:unset !important;margin-right:0;padding:1ch 2ch;text-decoration:none !important;}.wp-block-table{overflow-x:auto;}.wp-block-table table{border-collapse:collapse;width:100%;}.wp-block-table thead{border-bottom:3px solid;}.wp-block-table tfoot{border-top:3px solid;}.wp-block-table td,.wp-block-table th{border:1px solid;padding:.5em;}.wp-block-table .has-fixed-layout{table-layout:fixed;width:100%;}.wp-block-table .has-fixed-layout td,.wp-block-table .has-fixed-layout th{word-break:break-word;}.wp-block-table.aligncenter,.wp-block-table.alignleft,.wp-block-table.alignright{display:table;width:auto;}.wp-block-table.aligncenter td,.wp-block-table.aligncenter th,.wp-block-table.alignleft td,.wp-block-table.alignleft th,.wp-block-table.alignright td,.wp-block-table.alignright th{word-break:break-word;}.wp-block-table .has-subtle-light-gray-background-color{background-color:#f3f4f5;}.wp-block-table .has-subtle-pale-green-background-color{background-color:#e9fbe5;}.wp-block-table .has-subtle-pale-blue-background-color{background-color:#e7f5fe;}.wp-block-table .has-subtle-pale-pink-background-color{background-color:#fcf0ef;}.wp-block-table.is-style-stripes{background-color:initial;border-bottom:1px solid #f0f0f0;border-collapse:inherit;border-spacing:0;}.wp-block-table.is-style-stripes tbody tr:nth-child(odd){background-color:#f0f0f0;}.wp-block-table.is-style-stripes.has-subtle-light-gray-background-color tbody tr:nth-child(odd){background-color:#f3f4f5;}.wp-block-table.is-style-stripes.has-subtle-pale-green-background-color tbody tr:nth-child(odd){background-color:#e9fbe5;}.wp-block-table.is-style-stripes.has-subtle-pale-blue-background-color tbody tr:nth-child(odd){background-color:#e7f5fe;}.wp-block-table.is-style-stripes.has-subtle-pale-pink-background-color tbody tr:nth-child(odd){background-color:#fcf0ef;}.wp-block-table.is-style-stripes td,.wp-block-table.is-style-stripes th{border-color:rgba(0,0,0,0);}.wp-block-table .has-border-color td,.wp-block-table .has-border-color th,.wp-block-table .has-border-color tr,.wp-block-table .has-border-color>*{border-color:inherit;}.wp-block-table table[style*=border-top-color] tr:first-child,.wp-block-table table[style*=border-top-color] tr:first-child td,.wp-block-table table[style*=border-top-color] tr:first-child th,.wp-block-table table[style*=border-top-color]>*,.wp-block-table table[style*=border-top-color]>* td,.wp-block-table table[style*=border-top-color]>* th{border-top-color:inherit;}.wp-block-table table[style*=border-top-color] tr:not(:first-child){border-top-color:initial;}.wp-block-table table[style*=border-right-color] td:last-child,.wp-block-table table[style*=border-right-color] th,.wp-block-table table[style*=border-right-color] tr,.wp-block-table table[style*=border-right-color]>*{border-right-color:inherit;}.wp-block-table table[style*=border-bottom-color] tr:last-child,.wp-block-table table[style*=border-bottom-color] tr:last-child td,.wp-block-table table[style*=border-bottom-color] tr:last-child th,.wp-block-table table[style*=border-bottom-color]>*,.wp-block-table table[style*=border-bottom-color]>* td,.wp-block-table table[style*=border-bottom-color]>* th{border-bottom-color:inherit;}.wp-block-table table[style*=border-bottom-color] tr:not(:last-child){border-bottom-color:initial;}.wp-block-table table[style*=border-left-color] td:first-child,.wp-block-table table[style*=border-left-color] th,.wp-block-table table[style*=border-left-color] tr,.wp-block-table table[style*=border-left-color]>*{border-left-color:inherit;}.wp-block-table table[style*=border-style] td,.wp-block-table table[style*=border-style] th,.wp-block-table table[style*=border-style] tr,.wp-block-table table[style*=border-style]>*{border-style:inherit;}.wp-block-table table[style*=border-width] td,.wp-block-table table[style*=border-width] th,.wp-block-table table[style*=border-width] tr,.wp-block-table table[style*=border-width]>*{border-style:inherit;border-width:inherit;}.wp-block-term-description p{margin-bottom:0;margin-top:0;}.wp-block-text-columns,.wp-block-text-columns.aligncenter{display:flex;}.wp-block-text-columns .wp-block-column{margin:0 1em;padding:0;}.wp-block-text-columns .wp-block-column:first-child{margin-left:0;}.wp-block-text-columns .wp-block-column:last-child{margin-right:0;}.wp-block-video{box-sizing:border-box;}.wp-block-video video{vertical-align:middle;width:100%;}@supports (position:sticky){.wp-block-video [poster]{object-fit:cover;}}.wp-block-video.aligncenter{text-align:center;}.wp-block-video figcaption{margin-bottom:1em;margin-top:.5em;}.wp-element-button{cursor:pointer;}:root .has-very-light-gray-background-color{background-color:#eee;}:root .has-very-dark-gray-background-color{background-color:#313131;}:root .has-very-light-gray-color{color:#eee;}:root .has-very-dark-gray-color{color:#313131;}:root .has-vivid-green-cyan-to-vivid-cyan-blue-gradient-background{background:linear-gradient(135deg,#00d084,#0693e3);}:root .has-purple-crush-gradient-background{background:linear-gradient(135deg,#34e2e4,#4721fb 50%,#ab1dfe);}:root .has-hazy-dawn-gradient-background{background:linear-gradient(135deg,#faaca8,#dad0ec);}:root .has-subdued-olive-gradient-background{background:linear-gradient(135deg,#fafae1,#67a671);}:root .has-atomic-cream-gradient-background{background:linear-gradient(135deg,#fdd79a,#004a59);}:root .has-nightshade-gradient-background{background:linear-gradient(135deg,#330968,#31cdcf);}:root .has-midnight-gradient-background{background:linear-gradient(135deg,#020381,#2874fc);}.has-regular-font-size{font-size:1em;}.has-larger-font-size{font-size:2.625em;}.has-normal-font-size{font-size:var(--wp--preset--font-size--normal);}.has-huge-font-size{font-size:var(--wp--preset--font-size--huge);}.has-text-align-center{text-align:center;}.has-text-align-left{text-align:left;}.has-text-align-right{text-align:right;}.aligncenter{clear:both;}.screen-reader-text:focus{background-color:#ddd;clip:auto !important;-webkit-clip-path:none;clip-path:none;color:#444;display:block;font-size:1em;height:auto;left:5px;line-height:normal;padding:15px 23px 14px;text-decoration:none;top:5px;width:auto;z-index:100000;}html :where(.has-border-color){border-style:solid;}html :where([style*=border-top-color]){border-top-style:solid;}html :where([style*=border-right-color]){border-right-style:solid;}html :where([style*=border-bottom-color]){border-bottom-style:solid;}html :where([style*=border-left-color]){border-left-style:solid;}html :where([style*=border-width]){border-style:solid;}html :where([style*=border-top-width]){border-top-style:solid;}html :where([style*=border-right-width]){border-right-style:solid;}html :where([style*=border-bottom-width]){border-bottom-style:solid;}html :where([style*=border-left-width]){border-left-style:solid;}html :where(.is-position-sticky){--wp-admin--admin-bar--position-offset:var(--wp-admin--admin-bar--height,0px);}
Passer au contenu
Comment stimuler l'engagement client Des termes tels que l'engagement client, l'engagement omnicanal ou l'engagement significatif envers la marque sont monnaie courante lorsque nous discutons de l'actualité empowerconsommateurs et le parcours qu'ils effectuent lorsqu'ils traversent les canaux. Cependant, même si nous entendons souvent ces termes, leur signification exacte est parfois difficile à définir. Est-ce que cela stimule la fidélité ? Ou offrir de superbes expériences ? Comment le mesurez-vous ?
À la base, l'engagement client décrit chaque interaction d'un client avec votre marque. L'engagement est le processus de fidélisation et de renforcement de la rétention. Pour de nombreuses entreprises, cela signifie qu'il commence dès les premières interactions et inclut toutes les interactions après le point d'achat. Bien que d'autres définitions se réfèrent à l'engagement client comme étant une fois que le client a été effectivement acquis.
Quelle que soit la façon dont vous le définissez, les consommateurs veulent être connus sur tous les canaux, s'attendre à être récompensés pour leur fidélité et recherchent des expériences transparentes.
Voici d'excellentes statistiques, compilées par SMC Consulting , sur l'état de l'engagement client aujourd'hui.
Les meilleures façons d'engager les consommateurs sont: Offres ou cadeaux surprise pour être client (61%) Processus d'achat plus pratique (50%) Résoudre un problème ou une question (45%) Recommander des produits en fonction des besoins (27%) Tenir les clients informés des dernières nouveautés et produits (23%) Accueillir les clients lors de leur visite (20%) Mobiliser les clients sur les réseaux sociaux (9%) 77% des consommateurs recherchent des produits gratuits 75% des consommateurs attendent des remises / offres 66% des consommateurs veulent des échantillons gratuits et 57% veulent des services gratuits 41% des consommateurs apprécient les opportunités de gagner quelque chose et 32% aiment les surprises des marques Les trois aspects les plus importants du service client sont une réponse rapide, des agents de service compétents et une résolution rapide du problème 4 personnes sur 5 sont plus susceptibles de s'engager avec une marque qui offre des incitations 57% des consommateurs ont cessé d'acheter auprès d'une entreprise car l'un de leurs concurrents a offert une meilleure expérience Une stratégie d'engagement client bien exécutée peut avoir un impact direct sur le résultat net et avoir un impact extrêmement positif sur la fidélité à la marque. Les marques s'attendent à voir ce qui suit:
23% de prime en termes de part de portefeuille, de chiffre d'affaires et de croissance des relations Taux de recommandation et de référence de 71% <10% - plus susceptibles de connaître un taux de désabonnement inférieur à 10% Pourquoi les consommateurs s'engagent-ils? Les consommateurs s’engagent auprès des marques pour de nombreuses raisons. Ils peuvent rechercher un produit ou un service et contacter une marque ou s'engager sur le site Web de la marque pour les aider. make une décision d'achat. Les consommateurs s’engagent lorsqu’ils make un achat, que ce soit en ligne ou en magasin. Après l'achat, ils s'engagent également pour de nombreuses raisons telles que des questions sur le produit, les retours, etc.
Les recherches de Zoovu ont découvert trois phases d'engagement:
Exploration - 64% des consommateurs s'engagent auprès d'une entreprise pour en savoir plus sur ses produits et services. Achat - 74% des consommateurs interagissent avec les marques pour acheter. l'Assistance - 51% des consommateurs cherchent à s'engager auprès des entreprises pour obtenir une assistance après l'achat. Lorsque les consommateurs interagissent avec les marques, ils ont des attentes spécifiques:
nous font confiance - 72% des acheteurs en ligne aux États-Unis, au Royaume-Uni et en Allemagne ont déclaré que pouvoir faire confiance à leur détaillant ou à leur marque préférée était leur principale préoccupation. Assistance et support - 86% des consommateurs ont déclaré qu'il était important pour les marques de fournir des conseils d'experts et des recommandations personnalisées sur leurs produits et services. Expériences sans friction - 56% des acheteurs américains ont abandonné un achat car il était trop difficile de trouver ou de décider d'un produit. Règles d'engagement - Connaissez vos clients pour personnaliser les expériences Les consommateurs attendent des entreprises qu'elles connaissent leurs besoins et leurs désirs afin de proposer des expériences hautement personnalisées. Cela nécessite des données, et beaucoup d'entre elles. Aujourd'hui, les spécialistes du marketing ne sont certainement pas confrontés à des pénuries de données, mais le simple volume de données peut être décourageant.
Les marques doivent faire preuve de diligence dans la collecte et l'utilisation de leurs CRM données. Celles-ci sont souvent considérées comme le type de données le plus précieux par les spécialistes du marketing et comprennent des informations telles que les coordonnées, les données démographiques et l'historique des transactions. Pour une vue client complète à 360 degrés, les données propriétaires doivent être complétées par des ressources de données tierces telles que des données démographiques, des informations sur le style de vie, des informations comportementales, des déclencheurs d'événements de la vie et des données sur les intentions d'achat. Avec une vue complète du client, les interactions deviennent beaucoup plus significatives et percutantes.
Dès que les consommateurs agissent et interagissent avec une marque, ils s’attendent à ce que celle-ci suive le rythme et s’adapte. 62 % des clients s’attendent désormais à ce que les entreprises s’adaptent en fonction de leurs actions et comportements, mais seulement 47 % des clients déclarent que les entreprises le font. SMC Consulting Par exemple, une entreprise peut vous faire passer à une campagne d'intégration une fois que vous êtes devenu client ou simplement être suffisamment informé pour cesser de vous montrer des publicités pour un article que vous avez déjà acheté.
S'engager de manière cohérente entre les canaux et les départements
Près de 80% des clients attendent de la cohérence lorsqu'ils interagissent entre plusieurs services. Par exemple, si un client a mis quelque chose dans son panier et a ensuite effectué un achat, il s'attend à ce que cela soit connu et ne soit pas gêné par des notifications d'abandon de panier en ligne en même temps qu'il reçoit des communications par courrier électronique les remerciant pour leur achat. La même chose est vraie sur tous les appareils et canaux. Les mêmes informations doivent être disponibles, peu importe comment et où un client interagit et interagit avec une marque.
Cependant, cela peut être difficile avec autant d'appareils et de canaux disponibles aujourd'hui. 71% des consommateurs ont utilisé plusieurs canaux pour démarrer et terminer une transaction et 64% ont utilisé plusieurs appareils pour démarrer et terminer une seule transaction.
Quarante-trois pour cent des spécialistes du marketing suivent désormais la valeur à vie des clients - la mesure ultime pour savoir s'ils engagent efficacement les clients et fournissent les expériences qu'ils attendent. » Continuer à investir dans les clients pour les connaître et leur fournir des expériences et des communications pertinentes et personnalisées contribuera grandement à améliorer considérablement les résultats.
Si vous cherchez à automatiser votre communication marketing en ligne via les réseaux sociaux, vous avez besoin d'un partenaire fiable qui possède la bonne expérience et les références pour vous aider à tenir la distance. Freshmarketer est un logiciel d'automatisation du marketing de Freshworks , qui vous aide à optimiser les communications et les ventes via différents canaux.
Pourquoi choisir Freshmarketer
De meilleurs prospects et plus de ventes grâce à l'optimisation des conversions. Créez des e-mails réactifs, beaux et efficaces. Ciblage avancé pour le site Web et les e-mails. Automatisation puissante avec les parcours clients. Intégration plus étroite entre le marketing et les ventes. Souhaitez-vous en savoir plus? [dt_default_button lien="url :%23popmake-2995|||rel:nofollow” size=”big” button_alignment=”btn_center” css=”.vc_custom_1591614144243{margin-top: 20px !important;}”]RÉSERVEZ VOTRE CONSULTATION GRATUITE[/dt_default_button]
Haut de page Découvrez , le différent solutions Freshworks
Freshchat Essayez Freshchat
× Découvrez , le différent solutions Freshworks
×