{"id":33234,"date":"2023-11-30T09:55:00","date_gmt":"2023-11-30T08:55:00","guid":{"rendered":"https:\/\/www.smcconsulting.be\/engagement-client\/"},"modified":"2026-03-25T13:41:15","modified_gmt":"2026-03-25T12:41:15","slug":"engagement-client","status":"publish","type":"page","link":"https:\/\/www.smcconsulting.be\/fr\/engagement-client\/","title":{"rendered":"Engagement client"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"33234\" class=\"elementor elementor-33234 elementor-6277\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98e2540 hero-sec e-flex e-con-boxed e-con e-parent\" data-id=\"98e2540\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bbf66b9 e-con-full e-flex e-con e-child\" data-id=\"bbf66b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d36965d elementor-widget elementor-widget-heading\" data-id=\"d36965d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><span style=\"color:#192BC2\">Conseil en engagement client <\/span> qui transforme les interactions en relations durables<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c530b5 semi-bold elementor-widget elementor-widget-text-editor\" data-id=\"0c530b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si vos outils sont fragment\u00e9s, les parcours incoh\u00e9rents et l\u2019adoption du CRM faible, vous perdez plus que des contrats. Vous perdez la confiance et la valeur \u00e0 long terme. SMC Consulting propose du <strong>conseil en engagement client en Belgique<\/strong> aux organisations B2B qui souhaitent une vision partag\u00e9e des clients entre les ventes, le marketing et le service, ainsi que les processus et les plateformes qui rendent l\u2019engagement mesurable et reproductible.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f66913 box-link elementor-widget elementor-widget-text-editor\" data-id=\"8f66913\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous combinons le <strong>conseil CRM<\/strong>, la conception du parcours client et l\u2019activation de la plateforme afin que les \u00e9quipes puissent assurer un suivi coh\u00e9rent, personnaliser les interactions et am\u00e9liorer la fid\u00e9lisation sur l\u2019ensemble du cycle de vie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38590a5 elementor-widget elementor-widget-ucaddon_blox_btn_group\" data-id=\"38590a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ucaddon_blox_btn_group.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- start Button Group -->\n\t\t<link id='font-awesome-css' href='https:\/\/www.smcconsulting.be\/wp-content\/plugins\/unlimited-elements-for-elementor\/assets_libraries\/font-awesome6\/fontawesome-all.min.css' type='text\/css' rel='stylesheet' >\n\t\t<link id='font-awesome-4-shim-css' href='https:\/\/www.smcconsulting.be\/wp-content\/plugins\/unlimited-elements-for-elementor\/assets_libraries\/font-awesome6\/fontawesome-v4-shims.min.css' type='text\/css' rel='stylesheet' >\n\n<style>\/* widget: Button Group *\/\n\n#uc_blox_btn_group_elementor_38590a5\n{\n  display:flex;\n  flex-wrap: wrap;\n}\n\n#uc_blox_btn_group_elementor_38590a5 a\n{\n  display:block;\n  text-decoration:none;\n  transition:0.3s;\n\n}\n\n#uc_blox_btn_group_elementor_38590a5 .blox_btn_group_inner\n{\n  display:inline-flex;\n  align-items:center;\n}\n\n#uc_blox_btn_group_elementor_38590a5 .blox_btn_group_inner .ue-btn-icon\n{\n  line-height:1em;\n}\n\n#uc_blox_btn_group_elementor_38590a5 .blox_btn_group_inner .ue-btn-icon svg\n{\n  height:1em;\n  width:1em;\n}\n\n<\/style>\n\n<div id=\"uc_blox_btn_group_elementor_38590a5\" class=\"blox_btn_group uc-items-wrapper \" >\n  <a class=\"elementor-repeater-item-691faae \" href=\"https:\/\/www.smcconsulting.be\/fr\/contactez-nous\/\" id=\"uc_blox_btn_group_elementor_38590a5_item1\" >\n  <div class=\"blox_btn_group_inner\">\n        <div class=\"ue-btn-txt\">R\u00e9servez votre consultation gratuite <\/div>\n  <\/div>\n<\/a>\n<a class=\"elementor-repeater-item-6fd44e3 \" href=\"\/services\" id=\"uc_blox_btn_group_elementor_38590a5_item2\" >\n  <div class=\"blox_btn_group_inner\">\n        <div class=\"ue-btn-txt\">D\u00e9couvrir nos services<\/div>\n  <\/div>\n<\/a>\n\n  \n\n\n<\/div>\n<!-- end Button Group -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f564e0f box-link elementor-widget elementor-widget-text-editor\" data-id=\"f564e0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Plus de 400mises en \u0153uvre r\u00e9alis\u00e9es | Plus de 220clients en Belgique, en France et en Suisse | Partenaire certifi\u00e9 Freshworks<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eb20d61 e-flex e-con-boxed e-con e-parent\" data-id=\"eb20d61\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fdca1e e-transform elementor-widget elementor-widget-image\" data-id=\"6fdca1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#scroll\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"62\" height=\"62\" src=\"https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/02\/Scroll-arrow.svg\" class=\"attachment-full size-full wp-image-62082\" alt=\"Produits partenaires | Fl\u00e8che de d\u00e9filement\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e50454 e-con-full e-flex e-con e-child\" data-id=\"9e50454\" data-element_type=\"container\" data-e-type=\"container\" id=\"scroll\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43c92d3 semi-bold elementor-widget elementor-widget-heading\" data-id=\"43c92d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ils nous ont fait confiance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b6c390 slider-logo elementor-widget elementor-widget-image-carousel\" data-id=\"1b6c390\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;5&quot;,&quot;slides_to_show_mobile&quot;:&quot;2&quot;,&quot;navigation&quot;:&quot;none&quot;,&quot;autoplay_speed&quot;:0,&quot;speed&quot;:6000,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;autoplay&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 14\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/Trust-us-dkv.webp\" alt=\"Faites-nous confiance \u2013 dkv\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 14\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/Trust-us-lotto.webp\" alt=\"Faites-nous confiance \u2013 lotto\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 14\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/Trust-us-crelan.webp\" alt=\"Faites-nous confiance \u2013 crelan\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 14\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/Trust-us-Belfius.webp\" alt=\"Faites-nous confiance \u2013 Belfius\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 14\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/Trust-us-Ald-automotive.webp\" alt=\"Faites-nous confiance \u2013 Ald automotive\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 14\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/Trust-us-Mercy-corps.webp\" alt=\"Faites-nous confiance \u2013 Mercy corps\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 14\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/Trust-us-Bnp-paribas-fortis.webp\" alt=\"Faites-nous confiance \u2013 Bnp paribas fortis\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 of 14\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/Trust-us-axa.webp\" alt=\"Faites-nous confiance \u2013 axa\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"9 of 14\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/kbc.webp\" alt=\"kbc\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"10 of 14\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/Trust-Us-proimus.webp\" alt=\"Ils nous font confiance - proimus\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"11 of 14\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/Trust-Us-lineas-your-freight-force.webp\" alt=\"Faites-nous confiance - lineas your freight force\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"12 of 14\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/Trust-Us-brussels-airport.webp\" alt=\"Faites-nous confiance - brussels airport\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"13 of 14\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/Trust-Us-ing.webp\" alt=\"Faites-nous confiance - ing\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"14 of 14\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/Trust-Us-cph-banque.webp\" alt=\"Faites-nous confiance - cph banque\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81ded44 slider-logo-right elementor-widget elementor-widget-image-carousel\" data-id=\"81ded44\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;5&quot;,&quot;slides_to_show_mobile&quot;:&quot;2&quot;,&quot;navigation&quot;:&quot;none&quot;,&quot;autoplay_speed&quot;:3000,&quot;speed&quot;:5000,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;autoplay&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 14\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/Trust-us-dkv.webp\" alt=\"Faites-nous confiance \u2013 dkv\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 14\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/Trust-us-lotto.webp\" alt=\"Faites-nous confiance \u2013 lotto\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 14\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/Trust-us-crelan.webp\" alt=\"Faites-nous confiance \u2013 crelan\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 14\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/Trust-us-Belfius.webp\" alt=\"Faites-nous confiance \u2013 Belfius\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 14\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/Trust-us-Ald-automotive.webp\" alt=\"Faites-nous confiance \u2013 Ald automotive\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 14\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/Trust-us-Mercy-corps.webp\" alt=\"Faites-nous confiance \u2013 Mercy corps\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 14\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/Trust-us-Bnp-paribas-fortis.webp\" alt=\"Faites-nous confiance \u2013 Bnp paribas fortis\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 of 14\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/Trust-us-axa.webp\" alt=\"Faites-nous confiance \u2013 axa\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"9 of 14\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/kbc.webp\" alt=\"kbc\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"10 of 14\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/Trust-Us-proimus.webp\" alt=\"Ils nous font confiance - proimus\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"11 of 14\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/Trust-Us-lineas-your-freight-force.webp\" alt=\"Faites-nous confiance - lineas your freight force\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"12 of 14\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/Trust-Us-brussels-airport.webp\" alt=\"Faites-nous confiance - brussels airport\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"13 of 14\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/Trust-Us-ing.webp\" alt=\"Faites-nous confiance - ing\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"14 of 14\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/Trust-Us-cph-banque.webp\" alt=\"Faites-nous confiance - cph banque\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76ea020 e-flex e-con-boxed e-con e-parent\" data-id=\"76ea020\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f0709b0 semi-bold elementor-widget elementor-widget-heading\" data-id=\"f0709b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu\u2019est-ce que l\u2019<strong>engagement client ?<\/strong> <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d4aa43 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9d4aa43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-373a9ef e-con-full e-flex e-con e-child\" data-id=\"373a9ef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-43f4af7 e-con-full e-flex e-con e-child\" data-id=\"43f4af7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70e35a2 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"70e35a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"824\" src=\"https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/What-is-customer-engagement-img-1024x824.jpg\" class=\"attachment-large size-large wp-image-78745\" alt=\"conseil en engagement client Belgique | Quest-ce que lengagement client img\" srcset=\"https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/What-is-customer-engagement-img-1024x824.jpg 1024w, https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/What-is-customer-engagement-img-300x242.jpg 300w, https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/What-is-customer-engagement-img-768x618.jpg 768w, https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/What-is-customer-engagement-img.jpg 1180w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-293404e e-con-full box-border e-flex e-con e-child\" data-id=\"293404e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3283c2f box-link elementor-widget elementor-widget-text-editor\" data-id=\"3283c2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLengagement client est le processus continu dtablir des interactions significatives entre une organisation et ses clients sur chaque point de contact, du premier contact au support aprs-vente. Il comprend les stratgies, les outils et les rgles de fonctionnement qui vous aident  comprendre les besoins,  personnaliser les communications et  crer des expriences qui favorisent la fidlit et la valeur  long terme. \n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb44cd7 box-link elementor-widget elementor-widget-text-editor\" data-id=\"eb44cd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour les organisations B2B, lengagement client nest pas \u00ab uniquement du marketing \u00bb. Cest une discipline transversale qui connecte les ventes, le service et le marketing autour dun dossier client partag et de transferts clairs. Lorsque lengagement se dtriore en raison dun suivi incoh\u00e9rent, de systmes dconnects ou dune communication impersonnelle, les clients se dsengagent discrtement bien avant de rsilier formellement.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f23ab44 e-flex e-con-boxed e-con e-parent\" data-id=\"f23ab44\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e619a58 semi-bold elementor-widget elementor-widget-heading\" data-id=\"e619a58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>Comment SMC Consulting<\/strong> aborde <br>l\u2019engagement client<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-889a2d5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"889a2d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aeb44a0 e-con-full e-flex e-con e-child\" data-id=\"aeb44a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b658ff7 e-con-full box-border e-flex e-con e-child\" data-id=\"b658ff7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b6bfab box-link elementor-widget elementor-widget-text-editor\" data-id=\"6b6bfab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous commen\u00e7ons par la clart\u00e9. Avant de recommander une plateforme, nous collaborons avec vos \u00e9quipes pour d\u00e9finir ce \u00e0 quoi ressemble une exp\u00e9rience client solide pour vos segments cibles, et o\u00f9 vos parcours et flux de travail actuels g\u00e9n\u00e8rent des frictions. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f15d46 box-link elementor-widget elementor-widget-text-editor\" data-id=\"7f15d46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\u00c0 partir de cette base, nous concevons le mod\u00e8le dengagement, d\u00e9finissons les exigences, s\u00e9lectionnons les outils appropri\u00e9s, et g\u00e9rons la configuration, lint\u00e9gration et ladoption. Lobjectif nest pas un CRM qui existe. Lobjectif est un syst\u00e8me dengagement que les gens utilisent quotidiennement et que les clients remarquent \u00e0 chaque interaction.  \n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1c6cf5 e-con-full e-flex e-con e-child\" data-id=\"f1c6cf5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60be050 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"60be050\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1180\" height=\"738\" src=\"https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/How-SMC-Consulting-approaches-customer-engagement-img.jpg\" class=\"attachment-full size-full wp-image-78757\" alt=\"conseil en engagement client Belgique | Comment SMC Consulting aborde lengagement client img\" srcset=\"https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/How-SMC-Consulting-approaches-customer-engagement-img.jpg 1180w, https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/How-SMC-Consulting-approaches-customer-engagement-img-300x188.jpg 300w, https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/How-SMC-Consulting-approaches-customer-engagement-img-1024x640.jpg 1024w, https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/How-SMC-Consulting-approaches-customer-engagement-img-768x480.jpg 768w\" sizes=\"auto, (max-width: 1180px) 100vw, 1180px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b084a7 elementor-widget elementor-widget-ucaddon_blox_btn_group\" data-id=\"6b084a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ucaddon_blox_btn_group.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- start Button Group -->\n\n<style>\/* widget: Button Group *\/\n\n#uc_blox_btn_group_elementor_6b084a7\n{\n  display:flex;\n  flex-wrap: wrap;\n}\n\n#uc_blox_btn_group_elementor_6b084a7 a\n{\n  display:block;\n  text-decoration:none;\n  transition:0.3s;\n\n}\n\n#uc_blox_btn_group_elementor_6b084a7 .blox_btn_group_inner\n{\n  display:inline-flex;\n  align-items:center;\n}\n\n#uc_blox_btn_group_elementor_6b084a7 .blox_btn_group_inner .ue-btn-icon\n{\n  line-height:1em;\n}\n\n#uc_blox_btn_group_elementor_6b084a7 .blox_btn_group_inner .ue-btn-icon svg\n{\n  height:1em;\n  width:1em;\n}\n\n<\/style>\n\n<div id=\"uc_blox_btn_group_elementor_6b084a7\" class=\"blox_btn_group uc-items-wrapper \" >\n  <a class=\"elementor-repeater-item-6fd44e3 \" href=\"https:\/\/www.smcconsulting.be\/fr\/contactez-nous\/\" id=\"uc_blox_btn_group_elementor_6b084a7_item1\" >\n  <div class=\"blox_btn_group_inner\">\n        <div class=\"ue-btn-txt\">Contactez SMC Consulting<\/div>\n  <\/div>\n<\/a>\n\n  \n\n\n<\/div>\n<!-- end Button Group -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7830789 meet-our-itsm semi-bold e-flex e-con-boxed e-con e-parent\" data-id=\"7830789\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6ad850a e-con-full e-flex e-con e-child\" data-id=\"6ad850a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-673db02 elementor-widget elementor-widget-heading\" data-id=\"673db02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ce qu\u2019apporte une solide <strong>strat\u00e9gie d\u2019engagement<br> client<\/strong>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30a3409 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"30a3409\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51a016f elementor-widget elementor-widget-text-editor\" data-id=\"51a016f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLes organisations qui investissent dans un engagement client structur\u00e9 surpassent syst\u00e9matiquement celles qui sappuient sur des approches <br>r\u00e9actives ax\u00e9es sur les outils.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d79b75 e-con-full e-flex e-con e-child\" data-id=\"5d79b75\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4161572 e-con-full e-flex e-con e-child\" data-id=\"4161572\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c06be74 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"c06be74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"939\" height=\"1024\" src=\"https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/What-a-strong-customer-engagement-strategy-delivers-939x1024.jpg\" class=\"attachment-large size-large wp-image-78788\" alt=\"conseil en engagement client Belgique | Ce quapporte une strat\u00e9gie dengagement client solide\" srcset=\"https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/What-a-strong-customer-engagement-strategy-delivers-939x1024.jpg 939w, https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/What-a-strong-customer-engagement-strategy-delivers-275x300.jpg 275w, https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/What-a-strong-customer-engagement-strategy-delivers-768x838.jpg 768w, https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/What-a-strong-customer-engagement-strategy-delivers.jpg 1160w\" sizes=\"auto, (max-width: 939px) 100vw, 939px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8c769fe e-con-full e-flex e-con e-child\" data-id=\"8c769fe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06954e4 elementor-align-start box-link Consulting-link elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"06954e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M11 0C17.0741 0 22 4.92594 22 11C22 17.0741 17.0741 22 11 22C4.92594 22 0 17.0741 0 11C0 4.92594 4.92594 0 11 0ZM8.71571 14.5729L6.02264 11.8776C5.56384 11.4185 5.56374 10.6699 6.02264 10.2109C6.48164 9.752 7.23359 9.75487 7.68925 10.2109L9.58785 12.111L14.3109 7.38791C14.7699 6.92891 15.5186 6.92891 15.9775 7.38791C16.4365 7.84681 16.4359 8.59617 15.9775 9.05452L10.4198 14.6122C9.96147 15.0706 9.2121 15.0712 8.7532 14.6122C8.7403 14.5993 8.72786 14.5862 8.71571 14.5729Z\" fill=\"#4399A9\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"> <strong>Augmentation de la r\u00e9tention et du chiffre d\u2019affaires <\/strong> Les clients engag\u00e9s ach\u00e8tent davantage, se d\u00e9sabonnent moins et recommandent vos services. Un engagement structur\u00e9 am\u00e9liore la valeur vie client, et pas seulement les scores de satisfaction. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M11 0C17.0741 0 22 4.92594 22 11C22 17.0741 17.0741 22 11 22C4.92594 22 0 17.0741 0 11C0 4.92594 4.92594 0 11 0ZM8.71571 14.5729L6.02264 11.8776C5.56384 11.4185 5.56374 10.6699 6.02264 10.2109C6.48164 9.752 7.23359 9.75487 7.68925 10.2109L9.58785 12.111L14.3109 7.38791C14.7699 6.92891 15.5186 6.92891 15.9775 7.38791C16.4365 7.84681 16.4359 8.59617 15.9775 9.05452L10.4198 14.6122C9.96147 15.0706 9.2121 15.0712 8.7532 14.6122C8.7403 14.5993 8.72786 14.5862 8.71571 14.5729Z\" fill=\"#4399A9\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Personnalisation accrue \u00e0 grande \u00e9chelle<\/strong> Le CRM et l\u2019automatisation, configur\u00e9s pour des segments et des cycles d\u2019achat r\u00e9els, permettent un ciblage bas\u00e9 sur le comportement, l\u2019historique et l\u2019intention.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M11 0C17.0741 0 22 4.92594 22 11C22 17.0741 17.0741 22 11 22C4.92594 22 0 17.0741 0 11C0 4.92594 4.92594 0 11 0ZM8.71571 14.5729L6.02264 11.8776C5.56384 11.4185 5.56374 10.6699 6.02264 10.2109C6.48164 9.752 7.23359 9.75487 7.68925 10.2109L9.58785 12.111L14.3109 7.38791C14.7699 6.92891 15.5186 6.92891 15.9775 7.38791C16.4365 7.84681 16.4359 8.59617 15.9775 9.05452L10.4198 14.6122C9.96147 15.0706 9.2121 15.0712 8.7532 14.6122C8.7403 14.5993 8.72786 14.5862 8.71571 14.5729Z\" fill=\"#4399A9\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Donn\u00e9es clients et intelligence produit enrichies<\/strong> La capture syst\u00e9matique des interactions am\u00e9liore la segmentation, la visibilit\u00e9 sur le pipeline et les boucles de r\u00e9troaction pour l\u2019am\u00e9lioration des produits et services.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M11 0C17.0741 0 22 4.92594 22 11C22 17.0741 17.0741 22 11 22C4.92594 22 0 17.0741 0 11C0 4.92594 4.92594 0 11 0ZM8.71571 14.5729L6.02264 11.8776C5.56384 11.4185 5.56374 10.6699 6.02264 10.2109C6.48164 9.752 7.23359 9.75487 7.68925 10.2109L9.58785 12.111L14.3109 7.38791C14.7699 6.92891 15.5186 6.92891 15.9775 7.38791C16.4365 7.84681 16.4359 8.59617 15.9775 9.05452L10.4198 14.6122C9.96147 15.0706 9.2121 15.0712 8.7532 14.6122C8.7403 14.5993 8.72786 14.5862 8.71571 14.5729Z\" fill=\"#4399A9\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>Service client plus rapide et r\u00e9actif<\/strong> Un contexte partag\u00e9 entre les ventes et le support r\u00e9duit le temps pass\u00e9 \u00e0 chercher des informations et augmente celui consacr\u00e9 \u00e0 la r\u00e9solution des probl\u00e8mes et \u00e0 l\u2019instauration de la confiance.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M11 0C17.0741 0 22 4.92594 22 11C22 17.0741 17.0741 22 11 22C4.92594 22 0 17.0741 0 11C0 4.92594 4.92594 0 11 0ZM8.71571 14.5729L6.02264 11.8776C5.56384 11.4185 5.56374 10.6699 6.02264 10.2109C6.48164 9.752 7.23359 9.75487 7.68925 10.2109L9.58785 12.111L14.3109 7.38791C14.7699 6.92891 15.5186 6.92891 15.9775 7.38791C16.4365 7.84681 16.4359 8.59617 15.9775 9.05452L10.4198 14.6122C9.96147 15.0706 9.2121 15.0712 8.7532 14.6122C8.7403 14.5993 8.72786 14.5862 8.71571 14.5729Z\" fill=\"#4399A9\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><strong>R\u00e9silience de la marque et diff\u00e9renciation concurrentielle<\/strong> Sur les march\u00e9s concurrentiels, la qualit\u00e9 de la relation devient un avantage durable qui prot\u00e8ge le pipeline et les renouvellements.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-636fbfc e-flex e-con-boxed e-con e-parent\" data-id=\"636fbfc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9e8fa36 e-con-full e-flex e-con e-child\" data-id=\"9e8fa36\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a2fc3bd elementor-widget elementor-widget-heading\" data-id=\"a2fc3bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nos services d\u2019<strong>engagement client<\/strong>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ade4a93 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ade4a93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-884bd65 elementor-widget elementor-widget-text-editor\" data-id=\"884bd65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNous couvrons lengagement client de bout en bout, de la strat\u00e9gie et du choix des outils \u00e0 la mise en \u0153uvre et \u00e0<br> loptimisation continue.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f51a1ee e-con-full e-flex e-con e-child\" data-id=\"f51a1ee\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-01b1eee e-con-full e-flex e-con e-child\" data-id=\"01b1eee\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26b785c semi-bold elementor-widget elementor-widget-heading\" data-id=\"26b785c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conseil en logiciels CRM et marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bdf0c1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0bdf0c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-122fa03 elementor-widget elementor-widget-text-editor\" data-id=\"122fa03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAvec des centaines doutils de CRM et dautomatisation marketing sur le march\u00e9, le bon choix d\u00e9pend de vos processus, de la structure de votre \u00e9quipe et de vos objectifs de croissance, et non du classement des fournisseurs. SMC Consulting fournit des conseils ind\u00e9pendants, vous aide \u00e0 d\u00e9finir vos besoins, compare les plateformes pr\u00e9s\u00e9lectionn\u00e9es \u00e0 des cas dutilisation r\u00e9els et structure le plan de mise en \u0153uvre afin que ladoption soit mesurable. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5382779 elementor-widget elementor-widget-ucaddon_blox_btn_group\" data-id=\"5382779\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ucaddon_blox_btn_group.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- start Button Group -->\n\n<style>\/* widget: Button Group *\/\n\n#uc_blox_btn_group_elementor_5382779\n{\n  display:flex;\n  flex-wrap: wrap;\n}\n\n#uc_blox_btn_group_elementor_5382779 a\n{\n  display:block;\n  text-decoration:none;\n  transition:0.3s;\n\n}\n\n#uc_blox_btn_group_elementor_5382779 .blox_btn_group_inner\n{\n  display:inline-flex;\n  align-items:center;\n}\n\n#uc_blox_btn_group_elementor_5382779 .blox_btn_group_inner .ue-btn-icon\n{\n  line-height:1em;\n}\n\n#uc_blox_btn_group_elementor_5382779 .blox_btn_group_inner .ue-btn-icon svg\n{\n  height:1em;\n  width:1em;\n}\n\n<\/style>\n\n<div id=\"uc_blox_btn_group_elementor_5382779\" class=\"blox_btn_group uc-items-wrapper \" >\n  <a class=\"elementor-repeater-item-691faae \" href=\"https:\/\/www.smcconsulting.be\/fr\/engagement-client\/conseil-en-logiciels-de-crm-et-marketing\/\" id=\"uc_blox_btn_group_elementor_5382779_item1\" >\n  <div class=\"blox_btn_group_inner\">\n        <div class=\"ue-btn-txt\">Conseil en logiciels CRM et marketing<\/div>\n  <\/div>\n<\/a>\n\n  \n\n\n<\/div>\n<!-- end Button Group -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0f933d9 e-con-full e-flex e-con e-child\" data-id=\"0f933d9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b81099 elementor-widget elementor-widget-image\" data-id=\"0b81099\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"630\" src=\"https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/CRM-and-Marketing-Software-Consulting.jpg\" class=\"attachment-large size-large wp-image-78840\" alt=\"conseil en engagement client Belgique | Conseil en logiciels CRM et marketing\" srcset=\"https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/CRM-and-Marketing-Software-Consulting.jpg 840w, https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/CRM-and-Marketing-Software-Consulting-300x225.jpg 300w, https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/CRM-and-Marketing-Software-Consulting-768x576.jpg 768w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e38eff3 e-con-full e-flex e-con e-child\" data-id=\"e38eff3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-051e3e5 e-con-full e-flex e-con e-child\" data-id=\"051e3e5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48a8d55 semi-bold elementor-widget elementor-widget-heading\" data-id=\"48a8d55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conception de l'exp\u00e9rience client<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a1b87c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5a1b87c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbbb595 elementor-widget elementor-widget-text-editor\" data-id=\"dbbb595\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tUne exp\u00e9rience client solide commence par une image pr\u00e9cise de vos clients : qui ils sont, ce qu\u2019ils attendent \u00e0 chaque \u00e9tape et les points de friction de votre parcours actuel. Nous combinons recherche qualitative, segmentation, \u00e9laboration de personas et hi\u00e9rarchisation pour \u00e9laborer un plan d\u2019exp\u00e9rience client fond\u00e9 sur des preuves et sur l\u2019impact commercial. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75c74f9 elementor-widget elementor-widget-ucaddon_blox_btn_group\" data-id=\"75c74f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ucaddon_blox_btn_group.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- start Button Group -->\n\n<style>\/* widget: Button Group *\/\n\n#uc_blox_btn_group_elementor_75c74f9\n{\n  display:flex;\n  flex-wrap: wrap;\n}\n\n#uc_blox_btn_group_elementor_75c74f9 a\n{\n  display:block;\n  text-decoration:none;\n  transition:0.3s;\n\n}\n\n#uc_blox_btn_group_elementor_75c74f9 .blox_btn_group_inner\n{\n  display:inline-flex;\n  align-items:center;\n}\n\n#uc_blox_btn_group_elementor_75c74f9 .blox_btn_group_inner .ue-btn-icon\n{\n  line-height:1em;\n}\n\n#uc_blox_btn_group_elementor_75c74f9 .blox_btn_group_inner .ue-btn-icon svg\n{\n  height:1em;\n  width:1em;\n}\n\n<\/style>\n\n<div id=\"uc_blox_btn_group_elementor_75c74f9\" class=\"blox_btn_group uc-items-wrapper \" >\n  <a class=\"elementor-repeater-item-691faae \" href=\"https:\/\/www.smcconsulting.be\/fr\/engagement-client\/experience-client\/\" id=\"uc_blox_btn_group_elementor_75c74f9_item1\" >\n  <div class=\"blox_btn_group_inner\">\n        <div class=\"ue-btn-txt\">Conception de l'exp\u00e9rience client<\/div>\n  <\/div>\n<\/a>\n\n  \n\n\n<\/div>\n<!-- end Button Group -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cb41f06 e-con-full e-flex e-con e-child\" data-id=\"cb41f06\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-08bb0aa elementor-widget elementor-widget-image\" data-id=\"08bb0aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"574\" src=\"https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/Customer-Experience-Design.webp\" class=\"attachment-large size-large wp-image-78838\" alt=\"conseil en engagement client Belgique | Conception de lexp\u00e9rience client\" srcset=\"https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/Customer-Experience-Design.webp 840w, https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/Customer-Experience-Design-300x205.jpg 300w, https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/Customer-Experience-Design-768x525.jpg 768w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a48c82d e-con-full e-flex e-con e-child\" data-id=\"a48c82d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-dd61ad4 e-con-full e-flex e-con e-child\" data-id=\"dd61ad4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-693c6b9 semi-bold elementor-widget elementor-widget-heading\" data-id=\"693c6b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Gestion intelligente des contacts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e088f59 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e088f59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c49d95 elementor-widget elementor-widget-text-editor\" data-id=\"0c49d95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Atteindre le bon client au bon moment avec le bon message n\u00e9cessite des donn\u00e9es propres, des \u00e9tapes de cycle de vie claires et des d\u00e9clencheurs bien d\u00e9finis. Nous vous aidons \u00e0 structurer la gestion des contacts \u00e0 travers l\u2019acquisition, la conversion, la fid\u00e9lisation et la r\u00e9activation, afin que l\u2019engagement reste pertinent et coh\u00e9rent. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9cd987 elementor-widget elementor-widget-ucaddon_blox_btn_group\" data-id=\"e9cd987\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ucaddon_blox_btn_group.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- start Button Group -->\n\n<style>\/* widget: Button Group *\/\n\n#uc_blox_btn_group_elementor_e9cd987\n{\n  display:flex;\n  flex-wrap: wrap;\n}\n\n#uc_blox_btn_group_elementor_e9cd987 a\n{\n  display:block;\n  text-decoration:none;\n  transition:0.3s;\n\n}\n\n#uc_blox_btn_group_elementor_e9cd987 .blox_btn_group_inner\n{\n  display:inline-flex;\n  align-items:center;\n}\n\n#uc_blox_btn_group_elementor_e9cd987 .blox_btn_group_inner .ue-btn-icon\n{\n  line-height:1em;\n}\n\n#uc_blox_btn_group_elementor_e9cd987 .blox_btn_group_inner .ue-btn-icon svg\n{\n  height:1em;\n  width:1em;\n}\n\n<\/style>\n\n<div id=\"uc_blox_btn_group_elementor_e9cd987\" class=\"blox_btn_group uc-items-wrapper \" >\n  <a class=\"elementor-repeater-item-691faae \" href=\"https:\/\/www.smcconsulting.be\/fr\/engagement-client\/intelligent-contact-management\/\" id=\"uc_blox_btn_group_elementor_e9cd987_item1\" >\n  <div class=\"blox_btn_group_inner\">\n        <div class=\"ue-btn-txt\">Gestion intelligente des contacts<\/div>\n  <\/div>\n<\/a>\n\n  \n\n\n<\/div>\n<!-- end Button Group -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e1b003f e-con-full e-flex e-con e-child\" data-id=\"e1b003f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-09786d6 elementor-widget elementor-widget-image\" data-id=\"09786d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"574\" src=\"https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/Intelligent-Contact-Management.webp\" class=\"attachment-large size-large wp-image-78839\" alt=\"conseil en engagement client Belgique | Gestion intelligente des contacts\" srcset=\"https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/Intelligent-Contact-Management.webp 840w, https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/Intelligent-Contact-Management-300x205.jpg 300w, https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/Intelligent-Contact-Management-768x525.jpg 768w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c7570f platforms-support e-flex e-con-boxed e-con e-parent\" data-id=\"4c7570f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4de34b2 e-con-full e-flex e-con e-child\" data-id=\"4de34b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87b7b4f elementor-widget elementor-widget-heading\" data-id=\"87b7b4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les plateformes que nous <strong>d\u00e9ployons et accompagnons<\/strong>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-661e59c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"661e59c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2fc0e0 elementor-widget elementor-widget-text-editor\" data-id=\"d2fc0e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En tant que partenaire certifi\u00e9 Freshworks et conseiller ind\u00e9pendant sur un large \u00e9ventail de technologies, nous vous aidons \u00e0 s\u00e9lectionner et \u00e0 mettre en \u0153uvre <br>les outils qui correspondent \u00e0 vos objectifs d\u2019engagement et \u00e0 votre r\u00e9alit\u00e9 op\u00e9rationnelle.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ef359a e-con-full e-grid e-con e-child\" data-id=\"5ef359a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c06dfbd e-con-full e-flex e-con e-child\" data-id=\"c06dfbd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ffc8e0 elementor-widget elementor-widget-image\" data-id=\"9ffc8e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"260\" height=\"53\" src=\"https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/Freshworks-Suite.svg\" class=\"attachment-large size-large wp-image-78889\" alt=\"conseil en engagement client Belgique | Suite Freshworks\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb5a81b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"bb5a81b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e8e18b semi-bold elementor-widget elementor-widget-heading\" data-id=\"8e8e18b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Freshworks Suite<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ae4028 elementor-widget elementor-widget-text-editor\" data-id=\"9ae4028\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPlateforme unifi\u00e9e pour le support, le CRM, l&#8217;automatisation du marketing et le chat. Solution parfaitement adapt\u00e9e aux organisations qui souhaitent une suite int\u00e9gr\u00e9e pour les ventes, le marketing et le service client. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cc3a06 box-link elementor-widget elementor-widget-text-editor\" data-id=\"0cc3a06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>D\u00e9couvrir : <a href=\"https:\/\/www.smcconsulting.be\/fr\/freshworks\/\">Freshworks<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a6daf97 e-con-full e-flex e-con e-child\" data-id=\"a6daf97\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b3a659 elementor-widget elementor-widget-image\" data-id=\"9b3a659\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"510\" height=\"124\" src=\"https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/Freshsales.webp\" class=\"attachment-large size-large wp-image-78888\" alt=\"conseil en engagement client Belgique | Freshsales\" srcset=\"https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/Freshsales.webp 510w, https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/Freshsales-300x73.webp 300w\" sizes=\"auto, (max-width: 510px) 100vw, 510px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1616d13 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1616d13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77f05bf semi-bold elementor-widget elementor-widget-heading\" data-id=\"77f05bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Freshsales<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84ca845 elementor-widget elementor-widget-text-editor\" data-id=\"84ca845\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCRM pour les cycles de vente B2B, avec gestion des contacts, suivi du pipeline, automatisation des opportunit\u00e9s et fonctionnalit\u00e9s de productivit\u00e9 commerciale.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5929f76 box-link elementor-widget elementor-widget-text-editor\" data-id=\"5929f76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>D\u00e9couvrir : <a href=\"https:\/\/www.smcconsulting.be\/fr\/freshworks\/freshsales\/\">Freshsales<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1c30d6 e-con-full e-flex e-con e-child\" data-id=\"f1c30d6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0848ae7 elementor-widget elementor-widget-image\" data-id=\"0848ae7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"432\" height=\"132\" src=\"https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/Freshdesk.webp\" class=\"attachment-large size-large wp-image-78887\" alt=\"conseil en engagement client Belgique | Freshdesk\" srcset=\"https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/Freshdesk.webp 432w, https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/Freshdesk-300x92.webp 300w\" sizes=\"auto, (max-width: 432px) 100vw, 432px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e522f3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6e522f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1b4438 semi-bold elementor-widget elementor-widget-heading\" data-id=\"a1b4438\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Freshdesk<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed888b7 elementor-widget elementor-widget-text-editor\" data-id=\"ed888b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPlateforme de support client qui centralise la gestion des tickets et prend en charge les op\u00e9rations omnicanales.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-972daf2 box-link elementor-widget elementor-widget-text-editor\" data-id=\"972daf2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En savoir plus : <a href=\"https:\/\/www.smcconsulting.be\/fr\/freshworks\/freshdesk\/\">logiciel de support client Freshdesk<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f933b8 e-con-full e-flex e-con e-child\" data-id=\"2f933b8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c2bc96 elementor-widget elementor-widget-image\" data-id=\"4c2bc96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"592\" height=\"110\" src=\"https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/Freshmarketer.webp\" class=\"attachment-large size-large wp-image-78886\" alt=\"conseil en engagement client Belgique | Freshmarketer\" srcset=\"https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/Freshmarketer.webp 592w, https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/Freshmarketer-300x56.webp 300w\" sizes=\"auto, (max-width: 592px) 100vw, 592px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be7f55b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"be7f55b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d2056d semi-bold elementor-widget elementor-widget-heading\" data-id=\"9d2056d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Freshmarketer<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81edbf4 elementor-widget elementor-widget-text-editor\" data-id=\"81edbf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Automatisation marketing pour les campagnes, les parcours, la segmentation et la messagerie tout au long du cycle de vie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a259ca9 box-link elementor-widget elementor-widget-text-editor\" data-id=\"a259ca9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En savoir plus : <a href=\"https:\/\/www.smcconsulting.be\/fr\/freshworks\/freshmarketer\/\">Freshmarketer<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa343a3 e-con-full e-flex e-con e-child\" data-id=\"aa343a3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a3e585 elementor-widget elementor-widget-image\" data-id=\"2a3e585\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.apollo.io\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"228\" height=\"54\" src=\"https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/Customer-engagement-Apollo.svg\" class=\"attachment-large size-large wp-image-78885\" alt=\"conseil en engagement client Belgique | Engagement client Apollo\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-927ffea elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"927ffea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0521028 elementor-widget elementor-widget-image\" data-id=\"0521028\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"228\" height=\"54\" src=\"https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/Customer-engagement-Apollo.svg\" class=\"attachment-large size-large wp-image-78885\" alt=\"conseil en engagement client Belgique | Engagement client Apollo\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fd185a elementor-widget elementor-widget-text-editor\" data-id=\"6fd185a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Intelligence commerciale et engagement sortant pour l\u2019acquisition, le s\u00e9quen\u00e7age et la prospection \u00e0 grande \u00e9chelle.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef4a402 box-link elementor-widget elementor-widget-text-editor\" data-id=\"ef4a402\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En savoir plus : <a href=\"https:\/\/www.smcconsulting.be\/fr\/solutions-dintelligence-commerciale-et-dautomatisation-dapollo-io\/\">Solutions de g\u00e9n\u00e9ration de leads Apollo.io<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d4a3b5 e-con-full e-flex e-con e-child\" data-id=\"1d4a3b5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f754ff semi-bold elementor-widget elementor-widget-heading\" data-id=\"8f754ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">S\u00e9lection de plateforme ind\u00e9pendante<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b809c44 elementor-widget elementor-widget-text-editor\" data-id=\"b809c44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Toutes les organisations n\u2019ont pas forc\u00e9ment besoin de Freshworks. Notre approche de <strong>s\u00e9lection de logiciel CRM<\/strong> vous aide \u00e0 comparer les plateformes de mani\u00e8re objective et \u00e0 choisir en fonction de vos exigences, de vos int\u00e9grations, de votre gouvernance et de vos contraintes d\u2019adoption. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-989d2f8 e-flex e-con-boxed e-con e-parent\" data-id=\"989d2f8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2ca979 semi-bold elementor-widget elementor-widget-heading\" data-id=\"c2ca979\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu'est-ce qu'une <strong>strat\u00e9gie d\u2019engagement client ?<\/strong> <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-136e154 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"136e154\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b41fb5 e-con-full e-flex e-con e-child\" data-id=\"7b41fb5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4e7e129 e-con-full e-flex e-con e-child\" data-id=\"4e7e129\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1fd86f0 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"1fd86f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1180\" height=\"784\" src=\"https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/What-is-customer-engagement-strategy-img.jpg\" class=\"attachment-full size-full wp-image-79116\" alt=\"conseil en engagement client Belgique | Quest-ce quune strat\u00e9gie dengagement client img\" srcset=\"https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/What-is-customer-engagement-strategy-img.jpg 1180w, https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/What-is-customer-engagement-strategy-img-300x199.jpg 300w, https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/What-is-customer-engagement-strategy-img-1024x680.jpg 1024w, https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/What-is-customer-engagement-strategy-img-768x510.jpg 768w\" sizes=\"auto, (max-width: 1180px) 100vw, 1180px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e3f319 e-con-full box-border e-flex e-con e-child\" data-id=\"9e3f319\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e856517 box-link elementor-widget elementor-widget-text-editor\" data-id=\"e856517\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tUne strat\u00e9gie d\u2019engagement client est le plan document\u00e9 qui d\u00e9finit la mani\u00e8re dont votre organisation communique avec les clients \u00e0 travers les diff\u00e9rents canaux et \u00e9tapes du cycle de vie, ainsi que les outils, processus et m\u00e9triques qui garantissent la coh\u00e9rence et l&#8217;efficacit\u00e9 de ces interactions.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86ca5f8 box-link elementor-widget elementor-widget-text-editor\" data-id=\"86ca5f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sans strat\u00e9gie d\u00e9finie, la plupart des organisations optent par d\u00e9faut pour un engagement r\u00e9actif : r\u00e9pondant aux probl\u00e8mes au lieu d\u2019anticiper les besoins, envoyant des messages g\u00e9n\u00e9riques au lieu de messages pertinents, et mesurant l\u2019activit\u00e9 au lieu des r\u00e9sultats. Une strat\u00e9gie claire fait la diff\u00e9rence entre la simple gestion des clients et la construction d\u2019un engagement client. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5aa663a e-flex e-con-boxed e-con e-parent\" data-id=\"5aa663a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a31e1c9 semi-bold elementor-widget elementor-widget-heading\" data-id=\"a31e1c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Questions fr\u00e9quemment pos\u00e9es<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44b673f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"44b673f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcbe67c faq-link elementor-widget elementor-widget-accordion\" data-id=\"bcbe67c\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"our-faq\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1971\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1971\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"31\" viewBox=\"0 0 12 31\" fill=\"none\"><path d=\"M5.77344 0L11.5469 10H-6.62804e-05L5.77344 0ZM6.77344 30C6.77344 30.5523 6.32572 31 5.77344 31C5.22115 31 4.77344 30.5523 4.77344 30H5.77344H6.77344ZM5.77344 9H6.77344L6.77344 30H5.77344H4.77344L4.77344 9H5.77344Z\" fill=\"#3645CA\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"31\" viewBox=\"0 0 12 31\" fill=\"none\"><path d=\"M5.77344 31L-6.4373e-05 21H11.5469L5.77344 31ZM4.77344 1C4.77344 0.447716 5.22115 0 5.77344 0C6.32572 0 6.77344 0.447716 6.77344 1H5.77344H4.77344ZM5.77344 22H4.77344L4.77344 1H5.77344H6.77344L6.77344 22H5.77344Z\" fill=\"#3645CA\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Quelle est la diff\u00e9rence entre l\u2019engagement client et l\u2019exp\u00e9rience client ?<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t<div id=\"elementor-tab-content-1971\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1971\"><p>L\u2019exp\u00e9rience client est la perception globale qu\u2019un client a de votre marque \u00e0 travers toutes les interactions. L\u2019engagement client est l\u2019ensemble des actions, des communications et des programmes que vous mettez en \u0153uvre pour construire et approfondir proactivement la relation. L\u2019exp\u00e9rience client est le r\u00e9sultat. L\u2019engagement client est la pratique qui la fa\u00e7onne.   <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1972\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1972\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"31\" viewBox=\"0 0 12 31\" fill=\"none\"><path d=\"M5.77344 0L11.5469 10H-6.62804e-05L5.77344 0ZM6.77344 30C6.77344 30.5523 6.32572 31 5.77344 31C5.22115 31 4.77344 30.5523 4.77344 30H5.77344H6.77344ZM5.77344 9H6.77344L6.77344 30H5.77344H4.77344L4.77344 9H5.77344Z\" fill=\"#3645CA\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"31\" viewBox=\"0 0 12 31\" fill=\"none\"><path d=\"M5.77344 31L-6.4373e-05 21H11.5469L5.77344 31ZM4.77344 1C4.77344 0.447716 5.22115 0 5.77344 0C6.32572 0 6.77344 0.447716 6.77344 1H5.77344H4.77344ZM5.77344 22H4.77344L4.77344 1H5.77344H6.77344L6.77344 22H5.77344Z\" fill=\"#3645CA\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Quel CRM SMC Consulting recommande-t-il ?<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t<div id=\"elementor-tab-content-1972\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1972\"><p>Nous n\u2019avons pas de recommandation unique par d\u00e9faut. Le bon CRM d\u00e9pend de la taille de votre \u00e9quipe, de la complexit\u00e9 de votre processus de vente, de votre stack existant, des contraintes de gouvernance et de votre budget. Nous prenons en charge Freshsales et d\u2019autres plateformes, et nous fournissons des conseils de s\u00e9lection ind\u00e9pendants avant la mise en \u0153uvre.  <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1973\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1973\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"31\" viewBox=\"0 0 12 31\" fill=\"none\"><path d=\"M5.77344 0L11.5469 10H-6.62804e-05L5.77344 0ZM6.77344 30C6.77344 30.5523 6.32572 31 5.77344 31C5.22115 31 4.77344 30.5523 4.77344 30H5.77344H6.77344ZM5.77344 9H6.77344L6.77344 30H5.77344H4.77344L4.77344 9H5.77344Z\" fill=\"#3645CA\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"31\" viewBox=\"0 0 12 31\" fill=\"none\"><path d=\"M5.77344 31L-6.4373e-05 21H11.5469L5.77344 31ZM4.77344 1C4.77344 0.447716 5.22115 0 5.77344 0C6.32572 0 6.77344 0.447716 6.77344 1H5.77344H4.77344ZM5.77344 22H4.77344L4.77344 1H5.77344H6.77344L6.77344 22H5.77344Z\" fill=\"#3645CA\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Travaillez-vous avec des entreprises qui ont d\u00e9j\u00e0 un CRM en place ?<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t<div id=\"elementor-tab-content-1973\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1973\"><p>Oui. De nombreuses missions commencent par un audit d\u2019un CRM sous-utilis\u00e9 o\u00f9 l\u2019adoption est faible, les donn\u00e9es sont incoh\u00e9rentes ou les workflows n\u2019ont jamais \u00e9t\u00e9 configur\u00e9s correctement. Nous \u00e9valuons l\u2019existant, identifions les lacunes et optimisons la plateforme actuelle ou recommandons une migration lorsque l\u2019outil n\u2019est pas adapt\u00e9.  <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1974\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1974\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"31\" viewBox=\"0 0 12 31\" fill=\"none\"><path d=\"M5.77344 0L11.5469 10H-6.62804e-05L5.77344 0ZM6.77344 30C6.77344 30.5523 6.32572 31 5.77344 31C5.22115 31 4.77344 30.5523 4.77344 30H5.77344H6.77344ZM5.77344 9H6.77344L6.77344 30H5.77344H4.77344L4.77344 9H5.77344Z\" fill=\"#3645CA\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"31\" viewBox=\"0 0 12 31\" fill=\"none\"><path d=\"M5.77344 31L-6.4373e-05 21H11.5469L5.77344 31ZM4.77344 1C4.77344 0.447716 5.22115 0 5.77344 0C6.32572 0 6.77344 0.447716 6.77344 1H5.77344H4.77344ZM5.77344 22H4.77344L4.77344 1H5.77344H6.77344L6.77344 22H5.77344Z\" fill=\"#3645CA\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">\u00c0 quoi ressemble un projet de conseil en engagement client avec SMC ?<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t<div id=\"elementor-tab-content-1974\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1974\"><p>La plupart des missions suivent quatre phases : d\u00e9couverte, conception de la strat\u00e9gie, impl\u00e9mentation et activation. L\u2019\u00e9tendue et le calendrier d\u00e9pendent de la complexit\u00e9. Une configuration CRM cibl\u00e9e peut prendre de 6 \u00e0 10 semaines. Une transformation CX plus large peut durer de 3 \u00e0 6 mois.   <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1975\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-1975\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"31\" viewBox=\"0 0 12 31\" fill=\"none\"><path d=\"M5.77344 0L11.5469 10H-6.62804e-05L5.77344 0ZM6.77344 30C6.77344 30.5523 6.32572 31 5.77344 31C5.22115 31 4.77344 30.5523 4.77344 30H5.77344H6.77344ZM5.77344 9H6.77344L6.77344 30H5.77344H4.77344L4.77344 9H5.77344Z\" fill=\"#3645CA\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"31\" viewBox=\"0 0 12 31\" fill=\"none\"><path d=\"M5.77344 31L-6.4373e-05 21H11.5469L5.77344 31ZM4.77344 1C4.77344 0.447716 5.22115 0 5.77344 0C6.32572 0 6.77344 0.447716 6.77344 1H5.77344H4.77344ZM5.77344 22H4.77344L4.77344 1H5.77344H6.77344L6.77344 22H5.77344Z\" fill=\"#3645CA\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Travaillez-vous avec des organisations en dehors de la Belgique ?<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t<div id=\"elementor-tab-content-1975\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-1975\"><p>Oui. Nous accompagnons des organisations en Belgique, en France, au Luxembourg et en Suisse, avec des consultants travaillant en fran\u00e7ais, n\u00e9erlandais et anglais. <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6da9aaf next-step e-flex e-con-boxed e-con e-parent\" data-id=\"6da9aaf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54d9a18 semi-bold elementor-widget elementor-widget-heading\" data-id=\"54d9a18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pr\u00eat \u00e0 \u00e9laborer une <strong>strat\u00e9gie d'engagement client <br>qui g\u00e9n\u00e8re de v\u00e9ritables r\u00e9sultats ?<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e587720 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e587720\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-019aa59 semi-bold elementor-widget elementor-widget-text-editor\" data-id=\"019aa59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tConsultez un expert en engagement client. Nous \u00e9valuerons les points de perte de valeur, identifierons les <br>am\u00e9liorations \u00e0 fort impact et fournirons une feuille de route claire, en commen\u00e7ant par une consultation gratuite et sans engagement. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7667f33 elementor-widget elementor-widget-ucaddon_blox_btn_group\" data-id=\"7667f33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ucaddon_blox_btn_group.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- start Button Group -->\n\n<style>\/* widget: Button Group *\/\n\n#uc_blox_btn_group_elementor_7667f33\n{\n  display:flex;\n  flex-wrap: wrap;\n}\n\n#uc_blox_btn_group_elementor_7667f33 a\n{\n  display:block;\n  text-decoration:none;\n  transition:0.3s;\n\n}\n\n#uc_blox_btn_group_elementor_7667f33 .blox_btn_group_inner\n{\n  display:inline-flex;\n  align-items:center;\n}\n\n#uc_blox_btn_group_elementor_7667f33 .blox_btn_group_inner .ue-btn-icon\n{\n  line-height:1em;\n}\n\n#uc_blox_btn_group_elementor_7667f33 .blox_btn_group_inner .ue-btn-icon svg\n{\n  height:1em;\n  width:1em;\n}\n\n<\/style>\n\n<div id=\"uc_blox_btn_group_elementor_7667f33\" class=\"blox_btn_group uc-items-wrapper \" >\n  <a class=\"elementor-repeater-item-691faae \" href=\"https:\/\/www.smcconsulting.be\/fr\/contactez-nous\/\" id=\"uc_blox_btn_group_elementor_7667f33_item1\" >\n  <div class=\"blox_btn_group_inner\">\n        <div class=\"ue-btn-txt\">R\u00e9servez votre consultation gratuite <\/div>\n  <\/div>\n<\/a>\n\n  \n\n\n<\/div>\n<!-- end Button Group -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Conseil en engagement client qui transforme les interactions en relations durables Si vos outils sont fragment\u00e9s, les parcours incoh\u00e9rents et l\u2019adoption du CRM faible, vous perdez plus que des contrats. Vous perdez la confiance et la valeur \u00e0 long terme. 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.elementor-element.elementor-element-b658ff7{--width:100%;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:20px;--padding-bottom:20px;--padding-left:20px;--padding-right:20px;}.elementor-33234 .elementor-element.elementor-element-6b6bfab{text-align:center;font-size:16px;line-height:1.6em;}.elementor-33234 .elementor-element.elementor-element-6b6bfab > .elementor-widget-container{margin:0px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-33234 .elementor-element.elementor-element-7f15d46{text-align:center;font-size:16px;line-height:1.6em;}.elementor-33234 .elementor-element.elementor-element-7f15d46 > .elementor-widget-container{margin:0px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-33234 .elementor-element.elementor-element-f1c6cf5{--width:100%;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-33234 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.elementor-element.elementor-element-4161572{--width:100%;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-33234 .elementor-element.elementor-element-4161572.e-con{--order:99999 \/* order end hack *\/;}.elementor-33234 .elementor-element.elementor-element-8c769fe{--width:100%;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:20px;--padding-bottom:20px;--padding-left:20px;--padding-right:20px;}.elementor-widget-icon-list .elementor-icon-list-item > .elementor-icon-list-text, .elementor-widget-icon-list .elementor-icon-list-item > a{font-size:var( --e-global-typography-text-font-size );}.elementor-33234 .elementor-element.elementor-element-06954e4 .elementor-icon-list-items:not(.elementor-inline-items) .elementor-icon-list-item:not(:last-child){padding-block-end:calc(15px\/2);}.elementor-33234 .elementor-element.elementor-element-06954e4 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0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-33234 .elementor-element.elementor-element-5ef359a{--e-con-grid-template-columns:repeat(1, 1fr);--grid-auto-flow:row;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-33234 .elementor-element.elementor-element-c06dfbd{--align-items:center;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--gap:0px 0px;--row-gap:0px;--column-gap:0px;--border-radius:20px 20px 20px 20px;--margin-top:20px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:20px;--padding-bottom:20px;--padding-left:0px;--padding-right:0px;}.elementor-33234 .elementor-element.elementor-element-9ffc8e0{text-align:center;}.elementor-33234 .elementor-element.elementor-element-9ffc8e0 img, .elementor-33234 .elementor-element.elementor-element-9ffc8e0 svg{width:80%;}.elementor-33234 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.elementor-element.elementor-element-7667f33 .blox_btn_group{justify-content:center;}.elementor-33234 .elementor-element.elementor-element-7667f33 .blox_btn_group a{padding:15px 20px 15px 20px;font-size:15px;line-height:1.3em;}.elementor-33234 .elementor-element.elementor-element-7667f33 > .elementor-widget-container{margin:0px 0px 0px 0px;padding:10px 0px 0px 0px;}}\/* Start custom CSS *\/.next-step:after {\r\n    content: \"\";\r\n    background: url(https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/Your-Most-Complex-Projects-after.svg);\r\n    background-repeat: no-repeat;\r\n    position: absolute;\r\n    width: 277px;\r\n    height: 386px;\r\n    right: -30px;\r\n    top: 20px;\r\n    background-size: contain;\r\n    left: auto;\r\n}\r\n.next-step:before {\r\n    content: \"\";\r\n    background: url(https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/Ready-to-build-a-customer-engagement-strategy-that-drives-real-results-before.svg);\r\n    background-repeat: no-repeat;\r\n    position: absolute;\r\n    width: 257px;\r\n    height: 276px;\r\n    right: -70px;\r\n    bottom: 0px;\r\n    top: unset;\r\n    background-size: contain;\r\n}\r\n.platforms-support:before {\r\n    content: \"\";\r\n    background: url(https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/01\/Meet-our-consultants-ITIL-v4-ITSM-delivery-before.svg);\r\n    background-repeat: no-repeat;\r\n    position: absolute;\r\n    right: -10px !important;\r\n    width: 278.6px;\r\n    height: 362px !important;\r\n    left: unset;\r\n    top: 80px;\r\n    background-size: contain;\r\n}\r\n.platforms-support:after {\r\n    content: \"\";\r\n    background: url(https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/03\/Our-project-management-services-after.svg);\r\n    background-repeat: no-repeat;\r\n    position: absolute;\r\n    width: 268.65px;\r\n    height: 365px;\r\n    left: -20px;\r\n    top: unset;\r\n    background-size: contain;\r\n    bottom: -47px;\r\n}\r\n.box-link a {\r\n    color: #192BC2;\r\n    text-decoration: underline!important;\r\n    font-weight: 600;\r\n}\r\nstrong{\r\n     font-weight: 600 !important;\r\n}\r\n.box-link a:hover {\r\n    color: #4399A9 !important;\r\n}\r\n.box-border::before {\r\n  content: \"\";\r\n  position: absolute;\r\n  inset: 0;\r\n  padding: 1px; \/* border thickness *\/\r\n  border-radius: 20px;\r\n  background: linear-gradient(\r\n    90deg,\r\n    #4D91EA 0%,\r\n    #58EEF4 12.98%,\r\n    #25C16F 26.44%,\r\n    #F0C45A 53.85%,\r\n    #F74C3D 76.44%,\r\n    #8E1FDC 100%\r\n  );\r\n  -webkit-mask:\r\n    linear-gradient(#fff 0 0) content-box,\r\n    linear-gradient(#fff 0 0);\r\n  -webkit-mask-composite: xor;\r\n  mask-composite: exclude;\r\n}\r\n.meet-our-itsm:before {\r\n    content: \"\";\r\n    background: url(https:\/\/www.smcconsulting.be\/wp-content\/uploads\/2026\/01\/Meet-our-consultants-ITIL-v4-ITSM-delivery-before.svg);\r\n    background-repeat: no-repeat;\r\n    position: 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