We help you draw up a clear customer vision and a clear customer strategy. These are necessary to give direction to the change plan and to create support for the coming changes.

If all goes well, the customer vision and CRM strategy are based on a good understanding of the wishes and needs of the various customer segments. We can also help to gain this customer insight, through qualitative and quantitative customer research, segmentation research and the development of buyer personas. Of course we also offer a helping hand in drawing up a cost / benefit assessment (business case) and a clear project plan. 

OUR SOLUTIONS

CRM QUICK SCAN

An analysis of your current and desired CRM situation in 1 day.

CUSTOMER JOURNEY MAPPING

We map customer needs and then cluster them into clear segments. An excellent basis for drafting personas and customer service concepts.

CUSTOMER EXPERIENCE DESIGNS

We help design a distinctive customer experience that takes the relationship with your customers to the next level.